The Franchising World - September 2010 Issue

Ful-filling OPPORTUNITY

Re-feel, a retail printer cartridge refilling and recycling chain, has inked a great success story. What started in February 2007 as a humble business initiative has today grown into a full-fledged, low-investment but high-return, retail business opportunity. The success was replicated in another venture called ClubLaptop, which proved the obvious.

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SERVICES SECTOR TO TAKE INDIA BY STORM

IN the last many years, there has been a substantial shift from the primary (agriculture, fishing and extraction such as mining) and secondary (manufacturing) sectors to the tertiary (service) sector in the industrialised countries. The service sector is now the largest sector of the economy in the Western world and is also the fastest-growing one

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Right people on board

Human capital is one of the primary aspects of any business. Organisations are always on a lookout for skilled staff. Serving these needs are staffing solutions providers, who make the maximum of this resourceful business opportunity.

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Inking technology

As more and more companies are drowning in a sea of red ink, the market for recycled cartridges is hitting a high tide. The retail refilling market is populated by independent refillers, franchised operations and chain stores, each servicing both consumers and small businesses.

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A gifted choice

Used for business exposure, corporate gifts help create a brand image of a company, thereby increasing business volume. Gift yourself a great business opportunity by serving customised corporate gifts. How? Become a franchisee.

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Imprints of growth

Printing services help businesses grow by providing marketing deliverables, which help entrepreneurs reach their business objectives of heightened brand awareness, lead generation, customer retention and customer reactivation.

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Signs of success

If your interest lies in advertising and media, signage business is the just the right business opportunity for you. It a bit of fun, bit of art and of course, lots of business management, which you cannot escape.

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Bridging distance divide

A business house's growth will not happen if their consignments are not delivered or transported on time. The delay may damage their reputation in the market, thus signifying the success of logistics and supply chain services.

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Travails of franchise training

Of all the tasks that befall the new franchisor, perhaps none is as important as the role of training. In the services sector, it becomes all the more important.

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Diversity of design

Raghavendra Rathore is a multi-faceted man. Besides clothes, the designer is into designing interiors, jewellery and uniforms. Trained in Manhattan, at the Parsons School of Design, Rathore worked at DKNY and Oscar de la Renta before launching his own label in 1994 under the Rathore Jodhpur brand. He shares more about his brand, which connotes diversification and growth.

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Market for marketing solutions

Krono iinc is India’s largest integrated local marketing solutions (LMS) company. It now wants to extend its offerings via franchising. Manoj Rathi, its Founder and CEO, reveals his company’s expansion plans to TFW

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At the vanguard of change

Taking a cue from global trends, the business services segment in India is moving up the ladder, marked by the entry and enviable growth of several foreign companies.

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Corporate tie-ups, the new biz call

Business from corporate tie-ups is what every service-based business provider is targeting at, discounts, freebies, promotional schemes and much more.

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Marketing matters

Twenty one countries, 16 languages, 1,500 advertisements and 250 publications worldwide. No, its not a statistics count of any marketing manual, but an advertising campaign that will be launched by DHL, a leading logistics company.

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Liberty to succeed

Uniting style with comfort, Liberty has stepped into 140 cities in India and 20 countries abroad, offering a fitting franchise opportunity. Anupam Bansal, Director, Liberty Shoes Limited, unveils company’s expansion plans.

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Wallpaper franchise

A pioneer in the wallpaper industry in India since 1975, Marshalls specialises in manufacturing, importing and marketing of PVF wallpapers. In conversation with TFW, Baldev Sharma talks about his brand’s success and expansion.

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A clean sweep

Around 60 per cent of the cleaning business in India is unorganised and traditional, with 90 per cent share, spanning both unorganised and organised verticals. Keen to Clean is vying to dust that off. Keen to Clean, Director-Brijesh Purohit is all set to make its debut in India by the end of this fiscal.

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Sporting education

Providing pre-school and primary school children with a learning platform through sports-based programme, SportyBean’s is spreading wings in all three tiers of the country. Its spokesperson Suchint Joshi in conversation with TFW talks about the company and its growth plans.

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5 FABULOUS FRANCHISE CONCEPTS TO KNOCK INDIA

THE business services industry in the West has positioned itself as the backbone of respective economies, thanks to the distinctive business services franchise concepts that have made a significant difference.

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