The Franchising World - June 2010 Issue
Results 1 - 15 of about 15 for Magazine
ACCESS TO SUCCESS
Being the leading super premium designer lifestyle brand in India, Tommy Hilfiger is the only important brand to offer a complete range of products from apparel to watches, eyewear, underwear, fragrances and more.
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TFW Bureau
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CATWALK FROM BEAUTY TO BUSINESS
From winning contest to winning the franchise, life has come a full circle, she says. Here, she gets candid about her brand 'I AM She' and expansion plans of her mother brand 'I AM'.
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Beny Sachdeva
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Profit is in Style
The retail market per se has set itself free from the clutches of selected few brands and witnessed transformation in the way apparel is looked upon. A style statement, a brand to relate with and endless variety has given a new meaning to the experience called shopping. Now, customers are pampered by offering what they want rather than just offering what a brand can make.
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Punita Sabharwal
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Fashioning Success
In a chat Deepak bansal shares the development of the brand over the years and its future expectations.
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Punita Sabharwal
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ETHNIC ESSENCE
The 12 year old company is moving on the fast lane to offer 'Good Things' in every part of the country via franchising.
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Punita Sabharwal
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NICHE SEGMENTS UP FOR GRABS
NOW buying a branded plus size dress from your neighbourhood market or lingerie of a US or German brand in your very own city will soon be a reality. This comes as a result of international brands eyeing the Indian market which is moving up the growth ladder. The three untapped sectors of plus size, inner wear and designer wear, are at the threshold of a revolution.
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Beny Sachdeva
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BRAND A LA CARTE TO BUFFET
MERCHANDISE extension is the flavour of the season. It is opening myriad doors for a brand to find a place in a customer's heart, besides extending other revenue options too. Today's consumer wants everything at one go. He wants to eat, live and feel the brand he shops for. Brands are left with no choice but to be the one-stop-solution brand.
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Punita Sabharwal
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SCREEN THE POTENTIAL INVESTOR
Franchise as a concept attracts a lot of investors due to the characteristic low-entry barriers, moderate risk and high social acceptance. Renowned brands are always hoarded with inquiries from prospective investors, who want to capitalise on the universal appeal as well as the high success rate. However, most of the franchisors believe that franchise concepts require a different league of investors rather than a typical one who want to park their surplus funds. A prospective franchisee needs to have an entrepreneurial orientation and the right attitude to realise the synergies of a franchisee-franchisor relationship.
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Malvika Lal
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TECH TRAIL IN RETAIL
AT a time when competition between domestic and international labels is intensifying, local players are scurrying to go hi-tech. Many retailers and franchisors are teaming up with technology solution providers to offer exalting customer services. Technology is being used to implement solutions that not merely prevent shoplifting but also assist in managing the supply chain to endow the shoppers with seamless buying experience.
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Amanpreet Kaur
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ACCESSORISE YOUR ATTIRE
HIGHER disposable incomes, growing middle class, increasing fashion consciousness and varied acceptance of labels among the consumers has led to the ingress of many international labels in the fashion accessories market. Many foreign labels are simultaneously making a beeline into the market to achieve a step-by-step growth. Cut-throat competition amidst domestic and foreign brands is all set to intensify.
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Amanpreet Kaur
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Multiple growth Avenues
THERE are two ways of starting a business, either you start on your own or avail the benefits of franchising, where you partner with others to be entrepreneurs. In franchising, there are people for whom running one shop or centre is the only growth they see. Then there are others, who see no restrictions even in a franchise set-up. For those whose appetite for growth is ever increasing and passion towards the brand is never ending, multi-unit franchising is the answer. We ask the best franchisors of all times on how multi-units add to their business value and how a franchisee can develop a whole enterprise through franchise business.
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Punita Sabharwal
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Offering playground solutions
It complies with international standards in child safety which is its biggest USP. In an interview Roben Dass, MD, Koochie Play Stations, talks abut his company and its future plans.
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Amanpreet Kaur
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Minimum guarantee revisited
From the Indian fashion industry's perspective, the alliance has evolved from the time when Indian markets did have the present robustness and acceptability towards new products/concepts. A typical fashion franchise preposition in the past has been such that the franchisor's priorities remained centric towards expanding into new markets with its successful products and formats.
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Malvika Lal
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Haute couture heads for India
Confirming the trend, Renzo Rosso, President and Founder of Diesel, a premium Italian brand which was launched recently in India, says, “India has been one of our major target markets for the last five years. We worked hard to find the right location, the perfect time and the best partner to expand our brand in this country.”
Leverage via Licensing
FROM Marilyn Monroe to Pampered Girls, brands have made inroads into the hearts and homes of billions across the world, thanks to licensing that is leveraging brands and private labels into the fashion and apparel market across the world. Strutting out with the best of the fashionable brands and accessories, which are already a rage in the west, the trend is catching up fast across the emerging nations.