The Franchising World - December 2010 Issue
MULTI-FACETED MULTIMEDIA GIANT
THE multimedia industry is on the brink of becoming top revenue earners. A large number of multimedia and animation organisations are signaling a great time ahead for the multimedia professionals and organisations. Multimedia industry comprises plethora of segments in media, print, graphic design, animation, visual effects, television, advertising industry and more. To cater to the growing demand for quality training in the multimedia industry, Image Infotainment Limited was born.
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TFW Bureau
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INT’L NAME, INDIAN FAME
AS per a recent report, the Indian franchising market will reach $20 billion by 2013 and is growing at a rate of 38 per cent a year. Spurred by India's booming economy, reception of western concepts and increasing affluence of middle class, India offers foreign brands the best opportunity to expand and make a mark.
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Beny Sachdeva
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Host of options
ACCORDING to industry data, India is expected to double the number of branded hotel rooms from the present 1 lakh in just three years. Leading the bunch are global hotel chains that are estimated to add over 300 hotel properties (an estimated 55,000 rooms) in the country by 2013.
ACCESSORISE YOUR RETURNS
THE accessories market is inching towards becoming one of the best performing sectors in the Indian industry. Witnessing a recent boom, hordes of international players are foraying into the segment to tap the untapped market and take home record margins. The organised industry encompasses handbags, travel gear, wrist watches, footwear, jewellery, etc.
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Beny Sachdeva
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Appealing returns
ACCORDING to industry experts, the Indian apparel industry is pegged at US$ 25 billion. It had earned a revenue of $28,102.6 million in 2009, representing a compound annual growth rate (CAGR) of 9.9 per cent for the period spanning 2005-2009.
Tempting trade
THE Indian Food & Beverage industry has transformed into a scrumptious source for international brands who are now cooking up tasty profits. These brands after their expansion in metros are now making inroads in tier II cities across India.
On a profitable voyage
SURVIVING the spank of slowdown, the Indian travel industry is on a smart ride. It has been dishing out profitable avenues to both international and domestic players to expand business.
Health + Wealth = Wellness
CALL it the rising health consciousness amongst Indian consumers or the presence of a bevy of international health and wellness brands, the wellness industry in India is heading towards a healthy growth. Pegged at a staggering Rs 110 billion with a growth rate of 30 to 35 per cent, the wellness industry has transformed into the preferred FDI segment for international fitness and wellness brands.
Multiple avenues in multimedia
THE Indian animation market, estimated at USD 494 million in 2008, is likely to grow at compounded annual growth rate of 22 per cent by 2012. The reason for this growth is that industrial economy is giving way to creative economy, thus raising the scope for multimedia and animation industry to grow.
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Pallavi Majha
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SPINNING CHALLENGES INTO SUCCESS
WITH India's rising entrepreneurial power, numerous global brands are heading towards India for global expansion. Entering a new market is as complicated as portraying the brand's image to consumers hailing from diverse cultural backgrounds.
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Amanpreet Kaur
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Building firm franchise ground, brick by brick
BRIC nations comprising Brazil, Russia, India and China are undergoing tremendous growth and have transformed themselves into great opportunity markets for long-term business and investment success.
Why you pay what you pay
THE franchise fee is a sort of a security deposit in lieu of the franchisee's commitment. A one-time payment, it is non-refundable in most of the cases and is a way of raising capital from expansion. Though many believe it's not fair to charge one-time payment, as the franchise fee is included in both initial capex and set-up cost of the franchise unit.
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Malvika Lal
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Legal Loop
THE increasing impact of consumerism, huge market for every product, rapidly increasing service sectors, availability of a large number of competent professionals, absence of licences and various other factors allure foreign entrepreneurs to enter India and establish their brands here.
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Ramanjit Kaur
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How satisfied are your franchisees?
FRANCHISEE satisfaction is a powerful concept in franchising. While positive levels of franchisee satisfaction contribute to network growth and development, poor satisfaction levels have the potential to destroy value and send a franchise system into a slippery downward spiral.
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Shimona Talwar
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Parenting a brand from far away land
LAST few years have witnessed an increase in international brands venturing into the Indian markets. Joint ventures, franchising and licensing are few of the ways through which these brands foray into a new market. However, employing a Master or Area Franchisee is always a preferable route for the international players to popularise their brands.
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Abha Garyali
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COMPUTING PROFITS
India is one of the fastest growing markets for Lenovo worldwide and the brand is bullish on increasing its market share and profitability. It aims to offer the right product mix at competitive prices and supplement it with innovative and engaging promotion, targeting consumers. In an interview to Punita Sabharwal, Alex Li, Vice President, HSB, Lenovo, talks about the company's growth and expansion.
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Punita Sabharwal
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Starring Performer
Starkids is a ground-breaking initiative by one of Eastern India's leading Education Groups, Apex Knowledge Group. It's Managing Director, Nirmal Agarwal, a graduate from Stanford University, US, in a one-to-one conversation with Amanpreet Kaur talks about his vision for the company and the Indian enrichment education and preschool market.
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Amanpreet Kaur
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The hospitable franchisor
Paving way for affordable yet quality education in the burgeoning hospitality education sector, IIAS is a name to reckon with. Abhijit De, Chairman, IIAS, in conversation with Tushi Deb shares his vision to propel the brand towards a pan-India expansion.
Bejewelled with benefits
Aiming to transform Indian jewellery landscape by unmatched expertise of their well established foothold in the US, LuckyClover Inc is planning India entry through franchise route. Natalie Hesse, Managing Director, LuckyClover, shares with Beny Sachdeva her passion in semi-precious Murano Glass jewellery and her plans to have the brand's presence in India for mutual growth.
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Beny Sachdeva
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Brainchild of intellectual minds
Market research proved the need for a scientific and structured pre-school education model, one that would ensure development in early childhood. Since it was a growing need in the Indian market, the promoters of Brainworks, Better Value Brands, promoters of Talwalkar, Popular Prakashan, leading publishers and Kangaroo Kids Education Limited together launched Brainworks Learning Systems.
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Beny Sachdeva
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