The Franchising World - November 2009 Issue

Retail as speciality

If a narrowed down but deep selection of products is your USP, then speciality retail segment is well-suited for your business. TFW gives you a wide range of opportunities from which to choose.

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Consumer durables market gears up for more action

Presently valued at Rs 24,000 crore, the consumer durables market is gearing up for more action by introducing new products and mulling expansion. Rise in living standards, easy access to consumer finance and wide range of choices has lead to the rapid rise of this industry. TFW delves into detail to find out a franchisee’s role in carrying out expansion in this segment.

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Contemporary concepts

Be it beautifying the kitchen with branded appliances and cookware or having fascinating floorings, modern India is all set to give them all a try. The retail journey promises to be challenging for both the old and new entrants in these sectors.

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Décor business plan

A Bombay Dyeing bathrobe, a Welhome bed spread or Rosebys curtains are not new to Indians today. Higher disposable income of urban and semi-urban Indians, more exposed middle class, brand fervour and intervention of international players have given rise to huge spending potential among the Indians. Finding an excellent opportunity in the home furnishing segment, a number of international players have forayed into the Indian market.

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Growth gifted industry

Not restricted to family and friends alone, gifts have made their way into the corporate world. Corporate and promotional gift items form a sizable bulk of an already brimming market. And by adopting franchising as the medium of expansion, there is no looking back for this industry.

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Entertaining profits

With around 51 per cent of the population under 25, India shows greater propensity to entertain itself in the fun arena with amusements like gaming, home video, music etc, implying profits for the ones delivering these amusements.

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Book retail, rich returns

If reading is your passion and you enjoy the leisure time people spend in reading and gaining knowledge you are in to fulfil your dream and become a proud owner of a bookstore.

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Importance of audits

It takes considerable amount of time and efforts for a franchisor to build a system for his brands. But what if the system gets diluted by franchisees?

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Negotiate into franchise

If you are new in the franchise business, you are bound to have initial hiccups of being a first-time franchise buyer. TFW discusses in detail some of the important clauses that are generally negotiable in a franchise agreement.

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Credibility key to strong enterprise

India is a country of variables with its diverse culture, language, business acumen, etc. Till recently, the pan India mantra was primarily a prerogative of international or large domestic corporations. The SME entrepreneur was mainly acting as a supplier (not brand owner) to either an established multi-level distributor channel or traditional retailer/s.

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Market entry strategy

Many foreign companies have taken recourse to the joint venture to enter the emerging Indian market. TFW explores various facets of the most viable business route for entering into the new market.

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Niche foreign retailers bullish on India

India’s specialty retail industry is undergoing a sea change with the coming of many foreign brands. Marina home interiors chain of stores from Middle East, Home furnishings and clothing franchise, Laura Ashley, from UK and Crate & Barrel are just to name a few. What’s more, all of them feel franchising is the way to expand.

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In vogue

Provogue (India) Ltd is amongst the top retail companies in India. After completing 10 years of success in retailing, with a network of over 130 stores spread across 67 cities, the company is now ready to take the brand to the next level of growth through geographical expansion. Salil Chaturvedi, Deputy Managing Director, Provogue, shares company’s expansion plans with TFW.

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The power of reuse

The slowdown failed to slow down the popularity of Cartridge World. In conversation with TFW, Cartridge World South Asia CEO Naveen Rakhecha talks about taking the challenges head-on and how to beat the retail blues.

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Bouquet of Services

With an experience of 15 years in the services industry, RT Outsourcing is all set to utilise the recently received funds from US-based firm NEA. Shammi Moza, MD, RT Outsourcing, discusses his pan-India expansion plans

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VC-turned-entrepreneur

Since a venture capitalist has seen ups and downs of businesses at close quarters, he should not limit his role to that of funding ventures only. He can definitely start his own venture easily, considering the business-related experience he has gained over the years. Proving this point, Kiran Nanadkarni, a pioneer in venture capital funding in India, moved on these tracks and established Kaati Zone. In conversation with TFW, Kiran discusses his early venture days, entrepreneurial journey and future plans.

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Luxury furnishing solutions

Maishaa, the first official bed linen brand to be associated with The New York Fashion Week is gearing up to expand its retail presence with plans to have a total of 25 exclusive stores. Arun Garg in an interview with TFW talks about the brand and its expansion plans.

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The woman behind Scented brands

Sangeeta is the brain behind the launch of both UK based of natural cosmetics brand – Lush, and fashion watch and accessory brand - Storm, in India. Here in conversation with TFW, Sangeeta Kamath, Director, Amaltas Retail Pvt. Ltd, talks about her success saga.

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