The Franchising World – May 2009 Issues

The Franchising World - May 2009 Issue

Results 1 - 8 of about 8 for Magazine

Apparel biz on upswing : From basic to an opportunity

Be they adults or five-year-olds, each has a desire to look and feel good and live up to the saying `clothe maketh a man`. This feel-good factor has been driving the growth of the apparel industry even in these tough times as consumers and well as retailers want to splurge on what makes one feel better.

by Punita Sabharwal | Know More 0 Comments

Franchising in fashion industry

Fashion industry has been the front runner in bringing the organized retail boom in India. Fashion forms a large section for both of the branded as well as the total retail market. Fashion industry encompasses the entire gamut of brands in clothing and textiles, footwear, fashion accessories, jewellery, beauty care products and salons, which together constitute a business of approximately Rs.50,000 crore, and is also responsible for majority percentage of leasing at malls & high streets.

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Lease agreements

Negotiating a commercial lease agreement with property owners and mall developers can be a daunting task. Lease agreements usually depend on the location, size of the shop, duration and amenities being offered by landlord. In order to achieve a successful business model a well thought and designed lease agreement is vital. Franchisors are more interested in getting their brands established and retailed from locations that offer good business prospects in the long run.

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Lease agreements - I

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India`s first Food Franchising platform

Aimed at deriving value and dissemination of franchising knowledge thereby enlightening budding franchisors, franchisees, entrepreneurs and the franchise fraternity of the business opportunities in the food franchising industry and its scope in the Indian market, a CEO round table conference was held under the aegis of Indian Franchise Association on March 27, 2009, at Tivoli Garden Resorts, New Delhi.

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Gamut of garments

An integrated international shopping experience for an Indian consumer who is no more ready to remain contented with the local and ordinary, is what Madura Garments offers at Planet Fashion.<br>Till over a decade ago, the retailer was the king. Customer had no choice but to accept whatever was on display. Now the equations have changed. The customer is much more knowledgeable and demanding now. He does not hesitate to pay the premium as long as he perceives the value. Overall brand consciousness has gone up in smaller towns also, which seems to be propelling the demand for premium brands like Madura Garments.<br>

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Bejewelled designer

Founded in 2005 by Mira Gulati, the brand `Mirari` has become one of the leading brands in the Indian jewellery sector. Being a CEO, she herself designs the classy and contemporary jewellery which has achieved worldwide appeal. In a tête-à-tête with The Franchising World, Mira Gulati has shared her success story and future plan of the brand.

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EU fashion attire

Liberlisation in Indian economy has contributed largely in fascinating the global fashion retailers to look at India as potential market and therefore, investing money in introducing their brands. The demand for new and branded fashionable products is so huge that a consumer in fashion conscious market like India is ready to spend money on brands in a way that we never experienced before.

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