The Franchising World - November 2008 Issue
Results 1 - 8 of about 8 for Magazine
Unscathed in a slowdown
Slowdown has become a worldwide disease and has infected the Indian economy as well. In order to keep afloat during times of downturn, businesses are clutching at every straw that could save them from sinking. Since franchising is an integral format of any business category, it becomes important to understand what impact the present world economic conditions have had on the franchise industry in India. Industry experts speak out on whether the format is recession-proof
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Punita Sabharwal
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Denims in vogue
Overalls, shirts, skirts, jeans, jackets, bags, capris, dresses, caps… the word `denim` has become synonymous with new age fashion and style, becoming the premier choice for clothes and accessories. With no maintenance, this versatile, rough and tough “rebel” clothing is the pick of fashion aficionados the world over.
by
TFW Bureau
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Routes to international franchising
International franchising requires significantly more planning, time and money than domestic franchising. To make it cost-effective, international franchising is usually carried out on a large scale through different modes working, with a partner in that country. It is extremely important for the franchisor and the international partner to understand the differences and to adapt the franchising programme to the business, cultural and legal environment of the host country. There will be a transfer of system to the new country for an initial substantial fee. The franchisor should also be willing to modify the system or branding to accommodate different markets.
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TFW Bureau
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Military veterans as franchisees
What makes military veterans, in other words, our Ex-Servicemen better franchisees than any other citizen? Truly, military veterans have a better chance of success than non-veterans. Franchisors ought to be offering special discounts to our ex-servicemen and spend big money on targeted advertising to bring them in.
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TFW Bureau
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Opportunities during slowdown
How can you set up your own business, without worrying about the business concept, marketing plans, product quality, branding and millions of other items that entrepreneurs lose sleep over? The answer is through franchising.
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TFW Bureau
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UK Chicken Express in India
The Indian Food and Beverage market is witnessing a great growth. With the growing population and westernisation, the lifestyle of people is changing and so are their tastes and preferences for food. The Indian retail market is undergoing an immense change with the opening of shopping malls, supermarkets, fast food outlets, etc. There are many food multinationals that are very keen to enter India. A big brand name that is entering this industry is Southern Fried Chicken Express which plans to start with its first master franchise in India very soon.
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TFW Bureau
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French luxury labels woo Indian market
The word `luxury` is not new to the Indian market, which has been known for its opulence and extravagance since ancient times. The opening up of the Indian economy, rising income of the middle class and the desire for splurging on the crème de la crème of international products is the reason behind the influx of French luxury brands into India.
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TFW Bureau
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Endorsing consumer convenience
With a potential business plan in mind and aiming at `customer convenience`, Rajde introduced the brand new concept of Services Commerce (S-commerce) in the year 2007. With its revolutionary concept, Suvidhaa has already crossed over 4,000 franchisees across 15 states, in over 100 cities and is expected to open 20,000 franchisee outlets by 2009
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TFW Bureau
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