The Franchising World - January 2008 Issue

Ice-cream market on fire

With the right climate for ice-cream consumption, multinationals have entered the ice-cream market and competition has gone intense giving a better deal to franchisees.

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Franchising ideal for small retailers

India is being seen as a potential goldmine for retail investors from over the world and the latest research has rated India as the top destination for retailers for an attractive emerging retail market.

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Services retail franchising : Opportunities & challenges

Services retailing is on its way to becoming the next boom industry in India. The margins and profitability is high in services retailing and there are quick turnaround times in terms of breakevens and returns on investments. Since offering in services retailing is intangible, the inventory holdings are negligible so there is no pressure of stock ins and stock outs.

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Franchise business A comparison - India and international

Franchising is in demand in today`s economy. Though in India the concept of franchising was introduced almost a decade ago, its franchise industry is still in a nascent stage compared to that in the US and Australia. Here the focus is on various aspects of the Indian franchise market that are not developed enough compared to its international counterparts.

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Franchise system in globalisation process

Globalisation of franchising is an easier option than setting up subsidiary or joint venture on the foreign soil. With a business insight and adaptability to the foreign rules, it can be developed into an effective tool

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Gateway to modern business operations

`Since I do business around the world, it amazes me to see new franchise businesses started up almost the same way it was done over 25 years ago. It seems professionals, knowledgeable about franchising, continue to provide advice the way they have done for ages without considering that the world has changed a lot since Ray Kroc founded McDonald`s. I have to say that I fully understand why many companies around the world are struggling with their growth!`

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The power of a brand

Starbucks certainly didn`t invent a cup of coffee. But they made a special niche in the coffee house space. Nothing is new and unique anymore - but the way you do it could be. To compete head on with large and successful enterprises may not make sense. Find a way that you can excel and make yourself the best at that. Research your customers and find the top ranked reasons that they buy from you rather than your competitors.

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Low capital investment

There are two major factors that need to be considered when you start a business; available capital and available property; the latter, preferably your own. <br>Franchisors will gladly sell a franchise to you if you have a property of your own in a prime location. The reason is simple; no probable dispute with the landlord and no haggling over rents. In other words the property is secure. In case you do not have a property and need to lease it then the rentals will have to be minimal as renting a premises will amount to more expenses, lesser profit margins. <br>

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Tiding over the gestation period

Gestation period, dreaded by most entrepreneurs, accompanies the first joy of starting any business venture. Success follows it or else it tolls the death knell. However, a well-conceived business plan can help avoid any such debacle.

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Success routes

Human beings are essentially mobile. Be it on official trip or a leisurely travel, people nowadays count on the travel agents and tour operators for the sheer lack of time and professional guidance. Hence, the sector offers enormous promises for a new entrepreneur despite its challenges. Exploring the routes to success through the travel business

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Dream reality Biotechnology - India`s biotech queen

Kiran Mazumdar Shaw started her venture in the garage with an investment of Rs 10,000 after the 25-year-old entrepreneur was turned down by the banks for taking up a business that was absolutely new in the country and more so for being a woman. Years of hard work, perseverance and determination to stand against all odds has brought that small venture to an unimaginable magnitude. And the young entrepreneur is now heralded as the pioneer, `India`s Biotech Queen`.

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