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Parina Sood, TFW Bureau Oct 11 2024 - 6 min readFor years now, India shining meant the rise and prosperity of urban India and brands catering to the growing demands of metropolitan and tier I cities. But post pandemic, there has been rapid growth in the tier II and tier III cities, making brands turn to Bharat. Today, the young individuals residing in tier ...
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Parina Sood, TFW Bureau Oct 10 2024 - 1 min readOn the onset of the festive season, fine jewellery brand CaratLane has announced the opening of two new outlets in the eastern part of the country. The announcement was made by company executives on social media. The two stores include CaratLane’s first ever store in Arunachal Pradesh. Located in the heart of Itanagar, ...
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Parina Sood, TFW Bureau Oct 05 2024 - 6 min readWhen did you join Lemon Tree Hotel Group? How has the journey been so far? I joined Lemon Tree Hotels in 2022 as CEO of franchise division as they wanted to expand via franchising. Later, I took over as CEO for managed business as well. It’s been a great experience. This is ...
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Parina Sood, TFW Bureau Oct 01 2024 - 3 min readWith festive season all set to knock on our doors, e-commerce is well and truly gearing up for the party. As it is, the Indian economy is looking at consumption boom and festive season is ensuring that all sectors get to enjoy the celebration. As per the recent Festive 2024 report by Redseer, e-commerce is ...
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Parina Sood, TFW Bureau Sep 26 2024 - 4 min readSince when is Polyflex in partnership with Magniflex? We are the investor arm of Magniflex and got into the collaboration with them in 2009. Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship,technologically superior products and the value it offers to customers. Started in ...
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Parina Sood, TFW Bureau Sep 26 2024 - 1 min readFirst Coffee, a speciality coffee brand, has raised $1.2 million in its seed round led by BEENEXT. The round also saw participation from other investors such as Ashish Gupta (Helion Venture Partners), AngelList India, Dr. Ritesh Malik (founder, Innov8), Sahil Malik (founder, Da Milano), Chandini Purnesh (Owner, Harley Coffee Estate), Aman ...