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The House of Rare, one of India’s top contemporary fashion brands, has opened its biggest store in Chhattisgarh at Raipur’s Currency Tower on GE VIP Road. This is the brand’s third store in the city and part of its push to expand into high-growth markets beyond major metros.
The new store covers 3,200 square feet over two floors and brings together the brand’s full range — women’s fashion under Rareism, boys’ wear with Rare Ones, menswear by Rare Rabbit, and casual streetwear and footwear under Rare’Z. The layout is designed to offer a simple, organized shopping experience across all categories.
“This store represents our belief that quality fashion should be accessible in every part of the country, not just metro cities,” said Lavish Soni, Chief Business Officer, Retail, The House of Rare. “Raipur is a growing market with a strong interest in style and design, and this location helps us connect with a new generation of shoppers.”
The launch features the brand’s latest seasonal collections as well. The new store is part of The House of Rare’s strategy to strengthen its presence in Tier 2 and Tier 3 cities by offering well-designed, premium fashion at accessible prices. With this opening, Raipur becomes a key market in the brand’s nationwide expansion plan.
