Lavie Plans Aggressive Expansion, Aims to Become Lifestyle Brand

Homegrown fashion accessory brand Lavie is gearing up for its next phase of growth with plans to open 40 new stores in FY26 and transition into a full-fledged lifestyle brand over the next five years.

Founded in 2011 after a family event inspired a handbag line by Shobha Tainwala, Lavie has since grown to over 145 exclusive stores, offering more than 3,000 SKUs. The company began franchising in 2022 to accelerate its reach, particularly in Tier II and III cities. Today, 105 of its outlets are franchise-owned, reflecting strong interest from local entrepreneurs.

Speaking exclusively to Franchise India, Ayush Tainwala, CEO of Bagzone Lifestyles Pvt Ltd (Lavie's parent company) said, "Franchising has become a key pillar in our strategy. It enables us to expand efficiently while tailoring offerings for local markets."

The upcoming store additions will include a mix of exclusive brand outlets and franchise stores, focusing on malls and key high-street locations. In parallel, Lavie is investing heavily in digital-first initiatives to strengthen its e-commerce presence and online partnerships.

Looking ahead, the brand aims to expand beyond handbags into shoes, perfumes, watches, and more. "In five years, we envision Lavie as a global lifestyle brand with strong offline and digital presence," Tainwala added.

To cater to rising demand in smaller cities, Lavie offers compact store formats (150–300 sq. ft.) with modest investment requirements and region-specific product assortments. Hyperlocal marketing and digital engagement are also driving brand awareness in these markets.

Tainwala credits the company’s success to staying agile and consumer-focused. “Whether it's a product tweak or market shift, listening to the consumer keeps us ahead,” he said.

Lavie’s vision reflects a confident push toward lifestyle leadership, rooted in accessibility, innovation, and strong regional connect.