370
/ 1
Min Read
Global lifestyle brand MINISO has unveiled a magical retail experience for fans of the Wizarding World with the launch of its exclusive Harry Potter x MINISO Pop-Up Store at DLF Mall of India, Noida. Open daily from 11 AM to 11 PM until June 29, the limited-time installation invites visitors to step into a world inspired by the beloved Harry Potter franchise.
The pop-up blends immersive design with a wide selection of officially licensed merchandise, including plush toys, themed stationery, accessories, home décor, and collectibles representing the four iconic Hogwarts houses. Shoppers can explore products like Gryffindor-themed blankets, Ravenclaw notebooks, and house-color apparel, with each item crafted to reflect the detailed storytelling and charm of the Wizarding World.
Designed to evoke scenes from the Harry Potter films, the store features floating candles, Hogwarts-style corridors, and life-size replicas of iconic props, creating a photo-worthy experience for fans and collectors alike. “Explore house-inspired apparel and discover photo-worthy corners designed with stunning wizarding world aesthetics,” the brand said in a statement, underlining the pop-up’s immersive appeal.
Adding to the exclusivity, the pop-up also offers limited-edition items available only during the event, making it a must-visit for dedicated fans and memorabilia collectors. The combination of nostalgia, interactive décor, and detailed product curation positions the Harry Potter x MINISO store as a unique destination for shoppers of all ages.
With this launch, MINISO continues to build on its strategy of combining global pop culture collaborations with affordable lifestyle retail, delivering engaging brand experiences across its growing presence in India.
