Email, as a component of online marketing, received a high interest from Banking, Financial Services and Insurance (BFSI) and Internet product companies followed by Media and Travel.
Email as a component of online marketing, received a high interest from Banking, Financial Services and Insurance (BFSI) and Internet product companies followed by Media and Travel.
Keeping the customer at the centre, marketers are now ensuring that email campaigns are more targeted and relevant to the recipient. Campaign Analytics is now the heart of every email campaign, with marketers constantly tracking response rates, open rates, bounce rates, click through rate and ensuring they get a better ROI in every campaign. “Leveraging netCore’s strengths in messaging infrastructure and digital real-time communication we are ensuring that email marketing becomes a key medium in a marketing strategy of every enterprise, ensuring deep customer relationship and enabling new customer acquisition” Abhijit Saxena, CEO, netCore Solutions, stated.
According to a survey conducted by netCore, emails directly or indirectly influence 48 percent of marketing budget of an average size enterprise. Predominantly, email campaigns are used for promotional and informational purposes, with 36 percent mailers sent for announcing deals and offers, 31 percent for affiliate marketing, 18 percent to communicate transactional information and 15 percent as newsletters.
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