The two major problems that restaurants are witnessing are- getting the regular customers to walk in and getting the local customers a repeat business to come in.
People are coming back to their taste and started liking local and regional taste more than the global cuisines.Trends will come and go but regional cuisine will always stay. It is a staple from which people can never get bored of.
Drinking out is perhaps the foremost reason for people to walk in to a restaurant. Earlier it was quite easy because people used to go out for food and drink was something incidental but now the situation is vice versa.
As per a report by Technopak Advisors, the per organised café market in India, is likely to hit $410 million by 2017, maintaining a compounded annual growth rate of 13-14 per cent.
The Casual Dining format contributes to more than 33 percent of the total market share of the organized food industry and is further pegged to increase by 33 percent by 2021.
Today customers prefer ordering at the comfort of their homes and offices and the restaurant sales going up on the weekends clearly indicates the preferences of the customers moving towards the digital age.
The industry which is mainly scattered with few big players in the space has seen some advancement in the scenario by entering of celebrity chefs and restaurateurs.
Given the entry of a large number of players and in food business across categories staring from restaurants, food suppliers, food tech to a food truck model, the competition has become intense.
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