What's our Spice Fest at McDonald's : The festive season is all about doing something special for your loved ones and McDonald’s India(West and South)is following the tradition. It issurprising its customers with the ‘What’s Your Spice? - Fest, a special treat of 11 Spicy, Masaledar, Chatpata food and beverage options.
When one thinks of spicy the first thought that comes to mind is chillies.McDonald’s is redefining ‘spicy’ with the new additions to its menu. The new products are flavourful amalgamations of diverse spices like Habanero Chillies, Green Chillies, Peri-Peri Chillies and Sriracha Chillies, specially curated keeping the country’s love for spice in mind.
“At McDonald’s, we launch Limited Time Offers to give our customers that extra boost of excitement through new, clutter breaking and innovative products and promotions that bring international flavours to Indian plates at outstanding value. Though we have been running LTOs for many years now, in 2017, for the first time, we launched 12 new products together under our ‘Flavours without Borders’ campaign and introduced a range of American, Italian and Indian flavours to delight our customers. Last year, we launched ‘What’s Your Spice’ fest, yet another LTO campaign to offer our customers a spice fiesta," said Arvind R.P., Director - Marketing and Communications, Hardcastle Restaurants Pvt. Ltd.
"LTOs definitely help to deliver value and variety. “New” always excites the customers and LTOs become a great platform to keep the customer excited and engaged with the brand and to keep give them one more reason to visit and re-visit us," he added.