It may be through new cocktails & dishes, entertainment or simply a flat discount.
Marketers usually plan a promotion for their benefit and often add too many terms and conditions which in turn mark the failure of an offer. Here, are few offers and LTOs that some of the India’s top restaurant’s thought from a guests point of view. What would they like? When are they free to avail the offer? What are the price points that would attract them? The answers were simple –use different tactics & follow current trends to attract guests. It may be through new cocktails & dishes, entertainment or simply a flat discount.
Brewing the Finest Coffee: Known for its innovative beverages and coffee globally Starbucks took beverage innovation to new heights with the launch of 134 new crafted beverages. Delivering on the iconic ‘Third Place’ experience, while strengthening commitment to innovation and coffee passion, Starbucks introduced ‘Starbucks Barista Pride’ where baristas from each Starbucks store will feature a beverage unique to their store, conceptualized and created by themselves.
“Starbucks is committed to delivering an unparalleled, unique experience for every customer. At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile,” shared Veetika Deoras, Head – Marketing, Category, Digital and Loyalty at Tata Starbucks Pvt. Ltd.
All Starbucks store across India served a especially curated beverage, enabling customers to ‘coffee hop’ and try 134 unique beverages till the end of February.
Social Stumps this cricket season: It’s that time of the year again and everyone’s ready to bowl a maiden (or two) over! Cricket mania is here and Social’s set to get their game on with their captains (read star bartenders) working round the clock to proudly present to you - #SocialStumps! Their signature #LLIIT League is back again, with 8 amaze drinks to show your support for your city of choice with your crew! So without further ado, clink your LLIITs & meet the Social 20/20 League Squad comprising of: the very Berry Bangalore concoction for all you ‘Luru peeps, the fresh AF Sunny Chennai, the citrus deliciousness of Hyderabad Hues, the ???? awesome of Mumbai Mania, the classy curacao of the Rajasthani Rani or and the deep purple of Kolkata Nightcap. Not to forget, the tangerine flavours of Crimson Punjab and the daily Delhi ????? alongside their signature beer buckets with offers aplenty!
“This year you get the chance to fulfill the childhood fantasies of being the Man of the Match! Social is tying up with Hotstar in Bangalore, Mumbai and Delhi for a VR experience so real, you’ll swear that you felt that ball crack when you knocked it out of the stadium! Come on down for the cricket experience of your dreams, and get a pint of beer on the house if you hit 2 fours or a six,” shared the release.
What's our Spice Fest at McDonald's : The festive season is all about doing something special for your loved ones and McDonald’s India(West and South)is following the tradition. It issurprising its customers with the ‘What’s Your Spice? - Fest, a special treat of 11 Spicy, Masaledar, Chatpata food and beverage options.
When one thinks of spicy the first thought that comes to mind is chillies.McDonald’s is redefining ‘spicy’ with the new additions to its menu. The new products are flavourful amalgamations of diverse spices like Habanero Chillies, Green Chillies, Peri-Peri Chillies and Sriracha Chillies, specially curated keeping the country’s love for spice in mind.
“At McDonald’s, we launch Limited Time Offers to give our customers that extra boost of excitement through new, clutter breaking and innovative products and promotions that bring international flavours to Indian plates at outstanding value. Though we have been running LTOs for many years now, in 2017, for the first time, we launched 12 new products together under our ‘Flavours without Borders’ campaign and introduced a range of American, Italian and Indian flavours to delight our customers. Last year, we launched ‘What’s Your Spice’ fest, yet another LTO campaign to offer our customers a spice fiesta," said Arvind R.P., Director - Marketing and Communications, Hardcastle Restaurants Pvt. Ltd.
"LTOs definitely help to deliver value and variety. “New” always excites the customers and LTOs become a great platform to keep the customer excited and engaged with the brand and to keep give them one more reason to visit and re-visit us," he added.
Get the ‘ Unlimited Thali’ at Silver Beach Hospitality: Guests are free on the weekends for lunch (not weekdays when they are working) hence management decided to run the promotion all through the week instead of the usual Monday to Friday at lunch time. Guests don't necessarily look for cheap food, but they definitely look for 'value worth' meals hence pricing the unlimited thali (with any number of refills) starting at 450/- seemed like a great deal to us & we hope the guests will think so too! This offer is currently running at Basanti & we are looking forward to the response.
“The idea is to bring in guests who haven't tried our product earlier; in this case - the food. Once a new guest comes in, his retention depends a 100% on the taste of the food, the service & the quality of his experience so we aim to ensure that every guest that comes in, leaves happy. LTO's help bring in new guests but retaining them is all about the product,” shared Syesha Kapoor, Director, Silver Beach Hospitality, adding that the LTO's are a pleasant reminder to old guests of our existence & to new for that have missed & must try.
KFC Bucket Bae: KFC India introduced ‘Bucket Bae’– your one true love that follows you unconditionally and shares your love for finger lickin’ good chicken(now that’s what I call a ‘Bae’!) during valentine’s day. “This Valentine’s Day we wanted to do something unique and add just a dash of (true) love to our consumer’s lives. So, KFC Bucket Bae - a bundle, no, bucket of love on wheels that follows you through thick and thin, promising to never leave your side. It is surely going to be a finger lickin’ good Valentine’s this year, shared Moksh Chopra, CMO, KFC India during the limited period offer promo.