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Experiential marketing aims at creating short but meaningful activities for people, thereby creating a bigger and long-lasting impact on their..

On The 87th Birth Anniversary Of APJ Abdul Kalam, Here Are Few Lessons That Franchises Can Learn From Him...

Car wash business is among the fastest emerging business sector in today’s franchising industry...

To keep the customers happy, the franchise needs to pull together all the efforts in maintaining consistency, for what it..

Stationery business is among the fastest emerging sector in the business industry...

The consumers changing perception towards products and services are asking franchisors to offer a more holistic approach...

The business depends upon the customer’s satisfaction and it is the top priority of any businessmen to keep their customers..

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MAKING TRAVEL A SMOOTH-SAILING EXPERIENCE

In this interview, Biman Das, founder and director, BitRecharge, elaborates..

WHEN BATHROOMS BECOME LIFESTYLE SPACES

The sanitary ware industry is witnessing high demand for luxurious,..


FROM BEING FUNCTIONAL TO FASHIONABLE

Nowadays, modular kitchens are so designed as to host an..

TABLEWARE: A STYLISH TRANSFORMATION

It’s not just about the food you eat, whether in..


FURNITURE A REVOLUTION IN THE MAKING

Here are some leading trends that will change furniture franchising..

A MARKET FOR BETTER BREATHING

The air purifier market in India may still be in..

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