Wipro partners with mobile consumer analytics solutions firm Flytxt

Wipro, India's leading information technology firm, today announced that it has partnered with Flytxt, a specialised company in monetising mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions worldwide.

The partnership brings together Flytxt's proven Mobile Consumer Analytics technology and Wipro's expertise in telecom sector. Together, the companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.

The solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help the mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalized offers and content.

"Flytxt's solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro's goal of offering comprehensive, cutting edge customer experience solutions for our clientele," said Anil Jain, Senior Vice President & Global Business Head - Communication Service Provider, Wipro Ltd.

"We are pleased and excited about this partnership with Wipro. This partnership increases the reach of Flytxt's advanced analytics solutions with proven business benefits to the global communications and media industry," said Dr Vinod Vasudevan, Group CEO, Flytxt.

Flytxt has a track record of generating 2 to 7 per cent economic value for telecom operators, consistently across diverse geographies and market situations leveraging their technology platforms, proprietary analytical models and impact-driven consulting practice.

Wipro's reach in global markets complements Flytxt's capabilities to deliver incremental business value to mobile enterprises through consumer analytics.