As we are sailing amid the digital age, it is a paramount exercise for brands to let go of obsolete business ideas and adopt new ones. Here are 5 ways how you can take your business online and garner huge footfall.
The changing time has witnessed a change in the style we sell and purchase. Monthly necessities we once used to buy from wholesale/retail stores are now purchased sitting in the comfort of home. From buying mobile to daily toiletries to furniture to even kitchen supplies, it’s all available online.
It is very much evident that people find it convenient to buy stuff online and being a shop owner it’s time for you to step in the virtual world and cater the customer glued on to the screen. However, if you think getting your business online is expensive and complicated, let us tell you it’s not!
Given the fact you know what to do and how to do, it’s simple as making instant noodles. And, we are here to guide you to take your business online in a matter of one week.
But before starting, you got to be clear on a few things. First, the online market is for everyone (yes, everyone, there’s no restriction at all) never think people won’t look for your item online and we think the different/unique the product, the better. Second, there’s no set marketing pattern to follow, like each product is different, you got to understand your audience and create creative campaigns accordingly. Third, online market evolves every day, so you got to stay in touch with the trend and new techniques introduced.
Here are five primary resources that’ll help you set your business online:
Create a Website
Now, that you have thought of boarding your family business on to the online marketing ship you first need to have a website. At an initial stage, there is no need to spend time and money on a web developer. Instead, log-on to WordPress and create your own website. Suiting your business nature and goal, you can select an appropriate theme and get your business website on the roll.
Though you can select a theme from WordPress Theme Library itself, there are some great websites like Studio Press, Elegant Themes, Theme Forest and Mojo Marketplace that you can scroll before finalising the look and feel of your website.
Get a Logo
Having a beautiful logo is as important as holding appropriate stock, as missing out on either can create a not-so-good impression on your customer. Your logo is your brand identity; it’s something that creates an opinion about your service. So, if you don’t have a logo or are running on a decade old design, it’s time to revamp.
You don’t need to look around for a designer or designing agency, with online logo creator such as Canva you can design a stunning logo easily. Though there are many more tools available online, we find this one is highly user-friendly and cost-effective. Also, you can make other designs which you will need later to build your brand such as visiting card, banners, brochures, posters etc. So, it’s worth getting handy on this tool.
Manage your Social Media Accounts
Getting a firm foot in the online market requires constant presence, engagement, and interaction with the audience. Therefore, it becomes important to stay active on all social media channels, where you believe your audience would be engaged. Channels like Facebook, Instagram, Pinterest, and LinkedIn are among the most commonly used social media engagement platforms.
With the help of social media managing tools like Hootsuite, you can quickly schedule your posts and manage all your accounts without affecting your work. Don’t worry about design, as there are a number of tools (just google it) where you can create posts for social accounts in a jiff.
Focus on Content Marketing
Content has the power to accelerate your business performance. It not only makes people aware of your services, but adding fresh and unique content is excellent for your website's visibility. We will not go in content's great SEO advantages, but there got to be something about it as Google itself says ‘Content is the King’. So, try and write original content for your blog, see what's trending in your field and grab & mound it into a smart write-up.
You can create suitable content or hire someone for the job, but remember to keep a track on what type of material is working in your industry and tack the significant influences /competitors via websites likes like Buzzsumo (it’s even used by big corporates for content marketing).
Measure & Optimize
All your efforts boil down to marketing and lead that you have generated in the process. It is very crucial to keep track of what campaign is working for you, which platform is cost-effective or is generating maximum response etc. There are lots of tools that can help you analyse your website performance and people landing on it, but we find Google Analytics by far the best tool to track and report web traffic.
Following these five steps you’ll be able to take your business online, and with rightfully posting and tracking the campaigns you’ll shortly start getting response too. Remember, wonders don’t happen fortnightly, have patience and maintain consistency.
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This article has been authored by Ritika Tiwari, Content contributor, Canva