Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
2012-11-06

Tata Steel launches new product category for SMEs

Tata Steel on Monday unveiled a new brand of its hot rolled products called \"Tata Astrum\" to meet demands in small and medium enterprises (SMEs). This is the first time that the company has made a foray into branding of hot rolled products in the SME se

Tata Steel on Monday unveiled a new brand of its hot rolled products called "Tata Astrum" to meet demands in small and medium enterprises (SMEs). This is the first time that the company has made a foray into branding of hot rolled products in the SME segment.

T. V. Narendran, Vice President, safety and flat products, Tata Steel, talking about the launch at a press conference said, "With the launch of Tata Astrum, Tata Steel is offering convenience to its customers through consistent availability of ready-to-use quality hot rolled products."

 Tata Astrum hot rolled coils and sheets will be produced from two of Tata Steel's mills at Jamshedpur and will be available in the 1.6 mm to 16 mm thickness range.

Customers will be served through Tata Steel's authorised distributors. A total of 42 such distributors have been appointed across the country, added Narendran.

Each distributor will have a tie-up with service centres that will be certified by Tata Steel for quality products. The material will be supplied to customers in processed form out of the service centres, he said.

The new product range will be used in automotive, earth moving equipment, railways, fabrication, construction and industrial machinery segments.

The size of the domestic market for hot rolled products in the SME segment is pegged at 6 million tonnes per annum. Tata Astrum hopes to garner a market share of 17-18 per cent in this segment in 2013-014.

“The company target to sell over one million tonnes of the new brand product in 2013-14 and increase it to two million tonnes in the next year,” said Narendran.

Tata Steel is targeting revenue of nearly Rs 4,000 crore from this segment by 2013-14.

 

Related opportunities
  • Women's clothing
    About: There is no doubt about the fact that India’s gen-next..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Pet Stores
    About Us: BonBeno's Journey started 3 years ago when the founder Vinay..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Imitation/Art/Junk Jewellery
    View-n-Shop is one stop online fashion destination for all the..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 40
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Pizzeria
    About Us: We, at Pizzerio, are team of young and dynamic..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts