SAP Innovative Express to help Indian SMEs fuel growth

With the total addressable market expected to grow to $88 billion by 2017, Indian SMEs look for cloud, analytics and mobile solutions to improve operations and become more efficient, cites Circle Research Global Report sponsored by SAP SE (NYSE: SAP). In order to help SMEs address this requirement and fuel their growth, SAP India today unveiled the SAP Innovation Express - a first of its kind pan-India bus roadshow that will help Indian enterprises gain more insights into the power of SAP solutions and services to achieve business excellence.

“SMEs have greater opportunities than before for expansion and diversification. They utilize technology to support business growth and achieve operational excellence,” said Adaire Fox-Martin, President, SAP Asia Pacific Japan. “SAP’s charter is to bring innovative technology that can help them get a step closer to be a Faster, Smarter and Sustainable business,” she added.

The rising ambitions of SMEs that cater to diverse expectations of employers, the workplace and the market itself, are forcing them to completely reconsider traditional business models and adopt cutting edge technologies like cloud.

Aimed to support Indian enterprises across 12 cities and towns that are the key SME hubs of India, SAP Innovation Express will provide hands on experience of SAP Solutions designed specifically to meet the needs of SMEs. It will engage SMEs through specific break-out sessions containing live demonstrations of simple, industry-relevant and affordable SAP solutions, customer implementations and testimonials including partner discussions. Customers who board the innovation express can witness real time demos of SAP offerings and consult the SAP leadership team to learn more about it on the spot.

“In today’s scenario, Globalization, transformation and technology have become the hallmarks of successful small and midsize companies.” said Ravi Chauhan, Managing Director, SAP India.“With SAP Innovation Express, we will further assist organizations to adopt world class solutions and inspire them to compete on global standards and ultimately, become better-run businesses,” he added.

The multi-city tour of SAP Innovation Express aims to empower SMEs to adopt brand new innovations in cloud, mobility, analytics and big data. Beginning its journey in Mumbai, Maharashtra, SAP Innovation Express will cover 5000 kms through Pune, Aurangabad, Nashik, Surat, Baroda, Rajkot, Ahmedabad & Gandhinagar, Jaipur, Manesar & Udyog Vihar, Gurgaon and Noida in a span of two months. The initiative is SAP’s effort to prepare Indian SMEs to be future ready and help them understand how they can streamline processes, increase productivity and take customer experience to the next level through technology adoption.