It plans to use funds raised from Ravi Gururaj, Rajan Anandan and others for further product development.
Delaware and Hyderabad based tech startup AppVirality Inc, raised an undisclosed amount from prominent investors in the US and India. Having graduated from the Microsoft Ventures' Accelerator program in May 2014, AppVirality announced today that they raised seed round from industry-prominent investors including Rajan Anandan (Google India), Mike Galgon (aQuantive), Ravi Gururaj (Nasscom), Ashim Mehra (Baron Capital), Mohit Saxena (InMobi), India Internet Group, and TNN Capital.
Developed by brothers and founders, Ram Papineni and Laxman Papineni, AppVirality is a plug and play growth hacking toolkit for mobile apps that helps app developers identify and implement the right growth techniques without having to code. Ram Papineni and Laxman Papineni, Co-founders, AppVirality, said: "Growth hacking is gaining momentum in the industry currently. Our vision is to build a robust product that enables marketing teams to login to our dashboard, select growth techniques and implement on and eliminates the need to code. These funds will allow us to fuel further product development and hiring talent."
Ravi Narayan, Director, Microsoft Ventures India, said: "The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change. We are confident that this investment will drive the AppVirality team to innovate further and bring in more such ideas in the market."
AppVirality currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels. The team said that they are releasing a new growth technique called "Personalized In-App Referrals" which helps app developers in running custom In-App referrals without having to code. The company is also aiming at adding three more unique growth techniques to its product suite by end of May 2015.
Nestled in the technological hub of Hyderabad, AppVirality currently is a six member team working out of IIIT campus. The company is looking at steady expansion and has over 700 apps signed up and integrated with 60 plus apps to begin with.
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