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Jewellery week will uplift India's standard

And establish it as a global brand

Asia's first Jewellery Week is being organised by the Gem and Jewellery Export Promotion Council (GJEPC) of India. IIJW 2011 is scheduled from 31st July to August 4 in Mumbai. Sonam, the brand ambassador will walk the ramp for the inaugural show. Spread over five days, Jewellery Week will be held at the Grand Hyatt and will showcase collections from different designers and design houses.

GJEPC over several decades has continuously worked towards moulding the scattered efforts of jewellery players in India & promoted them in the international market. In 2010, the Council introduced the India International Jewellery Week (IIJW), a unique initiative to place India on the global map in terms of jewellery design, innovation and craftsmanship. As this global event enters into its second year, IIJW has appointed Bollywood diva and a globally acclaimed actress Sonam Kapoor as its brand ambassador for the 2nd Edition.

Rajiv Jain, Chairman, GJEPC, speaking at this occasion said, "IIJW positions India as one of the finest creators of high quality jewellery and is a showcase of India's prowess in jewellery, be it design, innovation, craftsmanship or quality. We are pleased to announce Sonam Kapoor as our brand ambassador who exudes the values of glamour, luxury yet rooted in Indian culture and offers perfect brand fit."

Key participants of the 2011 edition include names like Queenie for Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq (Titan Industries Ltd), Rosily Paul Creations, Sawansukha Jewellers Pvt. Ltd, Laxmi Jewellery Exports Pvt Ltd Golecha's Jewels, Surana Gems & Jewellery, Intergem Exports, Kashi Jewellers, C. Krishiah Chetty & Sons Pvt Ltd, Dwarkadas Chandumal Jewellers, Divya Ahuja , Dynamic International, HK, Dipti Amisha and budding talent to be presented by Gemmological Institute of America and IGI among others who will showcase their exquisite jewellery collections at this show.

"The 2nd edition of IIJW will bring us a step closer to establishing 'Brand India'," said participants.

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