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Marketing Material: Magnet that pulls customers

Get your small business the material it requires to become a brand

Tags: brochure, marketing material, logo, business card

BY Priyanka Kotoky  |  May 12, 2010 comments ( 0 ) |

What makes a small business surpass the heights of a long standing organisation? The right material used to market its products! The marketing material as it is referred to is important to set the small business inch towards the heights of the big organisations.


Marketing material


Marketing material includes those tools that can bring profit to a business. They bring in profit because they get the clients to know about the business. These materials comprise the following:



The logo of a business can make or break relations. This may not be true for a big organisation that has already made its mark but the small businesses require to be very careful about what they pick up to represent the business. It is important to have a polished look; express what the business deals in through the logo. A tagline with the logo will add to the quality.



The website is an important marketing material because one can reach out to a lot of people though it, but it is important that the website, one sets up, is made to get the customer. The business details and what the business has to offer, should be well expressed in the website. The design and layout of the website should be carefully set up to get the potential customers.


An added advantage of having a website is that one can have a blog and talk to customers about the business. If SEOs are set to work on the website, they can make the business get a lot of customers.




A brochure can irrefutably be said to be a good marketing material. This is because the brochure can have in it more details and information about the business than the other marketing material. Having a brochure can make the business get the customers easily and effortlessly.


Elevator pitch


Elevator pitch is a very innovative form of marketing. It is speaking about one’s   business to a client one meet, who he/she believes can add to one’s business.


One, while marketing about the business, should give the detail of the business clearly and credibly to make the target audience think about the business. If it works then one can get a good customer in a short time. Elevator pitch may not have a professional approach but it is effective, nonetheless and can get one’s business the required profit to take the business to anther level.   


Be careful


It should be noted that these marketing materials may not prove their worth if one does not work on the marketing strategy well.  The most common mistakes that people engaged in marketing make are:


  • Preparing will not get one customers. One should execute what they prepare.


  • Do not try and spend a lot on a thing that is not proven to bring in good results.


  • Do not try to take to innovation to promote small business. Innovation is advised to be taken up by big businesses because even if it fails it temporarily mars their image.


  • Do not overlook the requirement of the previous customers in the greed to acquire new customers. It is important that the requirements of the previous customers are met with. This will fetch more customers, effortlessly.


  • It is important that one does not target a market that one cannot afford because that may get customers if the marketing is good but it cannot get long-term customers.


Marketing is an important step in business and small businesses can be at par with the big businesses with proper marketing. It is important that one does a proper research of how to go about marketing a business. Follow the tips above and you can have a flourishing small business in no time!   

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