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Know the techniques of SEO better

Be among the top results of a search engine

BY Priyanka Kotoky  |  May 11, 2010 comments ( 0 ) |

Search engine optimisation, better known as SEO can turn around the wheels of fortune for any business. SEOs work to optimise the website and webpage and give it a high rank in the search engine. The people unaware of SEOs may be thinking how this may benefit a business. To put it in simple words, if one has a business then it is important that the customer and the clients are able to find it. To be able to do this one has to have a high rank in the search engine because people check the first three pages of the search engine and if one’s website is not in it then the people do not get a glimpse of it. This leads to one’s website being overlooked and does not, in any way, attract the customers. If one has a small business then it becomes increasingly important that one has SEO working on the website because unlike the big businesses the small businesses do not have the tag of being irrefutable.



Keywords are things that SEO works through and this makes it important that one does a good research before deciding on a keyword. As an example, company ‘A’ deals in hunting rifles. The keyword that company ‘A’ will pick up is hunting rifle. If the company decides the keyword to be hunting equipments then the SEO will not be as effective. 


To make things clear, an effective keyword should be relevant to the offer; it should have a high search volume, and be action oriented.



A discussion on the effective implementation of SEO techniques cannot be complete without Tags. Tags are divided into title, keyword and description tags. The title tag can be said to be important because   the first thing that a search engine looks at is the title tag. A keyword in the title will get one’s website a rank higher in the search engine. Next come the description and the keyword tag. The description tag is important because by  reading it people decide whether to go on with the link or not. While one adds the keyword in this tag it is important that it is read as a sentence and not as a list of keywords. This will keep the website away from being called a spam.



Content that is put in should be great and it should attract the readers and make them want their acquaintances to go through it. Doing this will get one the required SEO effect. Content, like the keywords keep SEO working and it is important that the effort to put in the correct content should be a priority. The high quality content give the search engines a kick and the high point is that search engines reward high quality links.


Keywords and content are important to make SEO effective but these things are incomplete without link building. One should get a lot of links from external sites and it should contain one’s keywords in the anchor text.


The Don’ts of SEO


  • The first thing not to do is not to reply to the SEO spam that one gets via email.


  • Do not spread the content over several domains.


  • The overly general keywords should not be picked up.


  • The same title element on the pages will not make the SEO effective.



SEO is a very effective method to get your business the benefits. The small businesses can make a mark with the effective implementation of SEO. One can easily start the process of SEO and get the benefits of having one’s website in the first page of the search engine. SEO is a process that profit seeking businessmen should take up and give their website its due rank

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