Sometimes, it's the visual appeal of the salon that helps in boosting up the sales. Here we give you a few visual merchandising ideas to create magic in your hair salon.
The visual appeal of a store always creates a large impact on the consumer behavior while purchasing goods and services. Many a time, it’s the ambience of a store that helps in multiplying the sales even though the services or products are just satisfactory. This is the power of visual merchandising.
While running a hair salon, some might feel that there’s not much to play around with the interior of the salon to make it more appealing to the eye. Busting this myth, we give you a few but effective visual merchandising ideas that could help you boost your sales drastically.
Representing a Brand through the Shop Window
It makes a lot of difference to a consumer’s perspective about your brand when they see your shop window from outside. When one looks at the shop window of the ‘Looks Salon’ in the above image, they can make out that it’s a fairly premium brand and can see what all products and services they are going to provide to you inside the salon. A shop window displays your brand’s theme and attracts the kind of customers who relate with your theme. The shop window represents your hair salon in front of all your potential customers; hence, it should represent what you want to deliver to them.
Tip: Don’t overload your shop window; keep it balanced, organised and stylish.
Playing with the Display
The product display of your salon should be appealing and should go by your brand’s theme. While running a hair salon, your display should be the top-notch products that you use on the customer’s hair. Product range categories should be kept together and a colour scheme should be followed while displaying the products in the salon. A well-organised display that represents every product in your store helps customers know what all they can expect at your store.
Maintaining the Colour Scheme
Branding helps in making your business stand out from the crowd. One of the most essential branding elements is the color theme of the brand. As mentioned in the first picture, ‘Looks’ has a golden-black theme in its logo and they have maintained this colour scheme in the interior of their stores as well. In the above picture, one can identify that it is a ‘Looks’ salon from afar. Maintaining the colour scheme helps the brand to create its own identity as well.
Light up the Store
Hair styling and haircutting are jobs that require a lot of precision. Lighting plays an important role in carrying out these jobs. Therefore, the lighting of your salon should be very bright and also easy on the eyes. Also, a well-lit salon gives the place a very fresh and appealing look. It’s obvious that customers will not like to go to a dimly-lit place to get their hair done. So, make sure the lightingenhances customers’ mood and they take more than one product/service.