The main idea for any brand is to garner maximum clientele based on the products and services offered. Here are 10 ways how you can increase offline sales for your business.
You may have solid revenue by selling your product online through e-commerce stores. An equally devoted bunch of customers waiting in line to buy your product in a store is also of great importance. Foot traffic is the most important part and parcel of running a business. About 82% of investors make their investment decisions based on the brand value and about 91% of the buyers buy things basing their feelings on the brand name. There are numerous things that can be done to increase the footfall of a store for your brand.
Here are a few ways to ensure an increase in the sale of your product
It is the best way to let the world know about your product. The best way to do so is by approaching the most popular newspapers which have wide reach and offer their advertising space. To appeal to your client base it is best to advertise to the high schools and college newspapers at a low-cost.
It is important to uses the new age means like Facebook and Instagram to promote your product for free. All you need to do is ask your employees to promote the product on their online handles and get their friends to like and share it.
Everyone likes free goods and partnering up with local Radio stations and television networks to offer your product as a part of the winners’ package. Networks are constantly on the lookout for such free products to give away. Offering your product to donate for free is a good way to garner publicity for your brand.
Another great idea is to offer your product to the most well-known members of the neighbourhood for free. This way you get your product promoted for free as they would endorse your product, well, to the people they know.
Knowing your marketing crowd is very important. That can be easily achieved if you frequent the places visited the most by them. You can by conducting a survey, get them to hand over the phone number of a few of their close ones. This way you can personally approach them to give your product a try.
Inviting the potential customers for a free lunch or dinner is another idea of promoting your brand. By paying a nominal amount on food you get to introduce your brand or product to potential buyers. That by no one’s standard is a bad ploy.
Getting listed for vendor trade shows is always a great way to promote your product. Even if you cannot afford a booth it is better to split it with another company rather than totally skipping the show. Many upcoming entrepreneurs attend these shows with prototypes of their product and end up selling hundreds of them, creating their own market.
Publications of Trade Organization
Every industry has an organization that has a trade magazine. These papers often promote the up and coming new merchandise or services. These papers often publish interesting stories of the entrepreneurs of their industry.
You can also promote your product as a part of the solution to their problem. By holding a workshop you can educate people about your product that would only help in the increase of your revenue in the market.
Coupons, handouts and flyers
Distributing professional in places where potential customers congregate is another great idea. You can also create the coupons, handouts and flyers at a low cost by using desktop publishing.
In the age of e-commerce and online purchases product owners often forget how important the word of mouth is when it comes to selling their product. That happens best if there is an increase in the footfall in the local retail store as it is ideal as it would translate into more opportunities of sale and engaging the positive attention of the customer, which in return can lead to securing higher revenues. Goldmine, Upturn, Hinge, Pulp Strategy, etc. are few of the noted companies that would be happy to help you grow your brand.