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Strengthening its retail presence in South India, Tribe Amrapali, the contemporary jewellery brand rooted in India’s rich artisanal heritage, announces the launch of its third store in Chennai at Terminal 4, Chennai Domestic Airport. The new airport store marks the brand’s 43rd store in the country, bringing its distinctive design language and handcrafted jewellery closer to a growing community of contemporary consumers and travellers.
Chennai’s deep cultural heritage has shaped a distinctive jewellery and design vocabulary, influenced by South Indian temple jewellery, classical dance, mythology and traditional craftsmanship. From intricate sculptural motifs and ornate forms rooted in symbolism and storytelling to the rich visual language of Tanjore paintings and temple architecture, the city’s artistic traditions have evolved beyond adornment into expressions of identity, culture and heritage. This enduring legacy continues to inspire Chennai’s contemporary creative landscape, where traditional forms are reimagined through a modern lens. For Tribe Amrapali, Chennai is a natural extension of its own design philosophy drawing from India’s diverse folklore, symbolism and artisanal traditions to create jewellery that feels rooted in heritage yet relevant to the contemporary wearer. The new Terminal 4 store further strengthens the brand’s presence in a city where craftsmanship continues to shape evolving forms of design and self-expression.
Echoing Tribe Amrapali’s signature aesthetic, the new store offers a curated selection of the brand’s distinctive creations, including sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces and thoughtful gifting options. Designed to be expressive yet versatile, the collection brings together India’s rich artisanal traditions with a contemporary sensibility, creating jewellery pieces that feel rooted in heritage while remaining relevant to the modern wearer.
Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said, “Chennai has always been a city with a remarkable design vocabulary that has evolved from centuries of craftsmanship. From temple design pieces to contemporary designs, there is a deep appreciation for jewellery that carries meaning and tells a story. Opening our third store in Chennai, particularly at the airport, allows us to take Tribe Amrapali’s own interpretation of Indian heritage to an even wider and more diverse audience. As we continue to expand our retail presence, our focus remains on creating spaces where consumers can discover the stories, symbolism and craftsmanship behind every piece, and find pieces that feel both culturally rooted and personally meaningful.”
Rooted in India’s artisanal traditions and shaped by contemporary design, Tribe Amrapali creates expressive, narrative-led jewellery that bridges heritage craftsmanship with modern sensibilities. With its third store in Chennai, the brand continues to expand its presence across key retail and travel destinations, making Indian contemporary jewellery accessible to an ever-growing community of design-conscious consumers.
