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The store was inaugurated by Abhishek Bansal, Managing Director of Pacific Group.Manu Raghav Chaturvedi, Senior Retail Operations Leader at Max Fashion, said the brand aims to make the latest trends and contemporary styles accessible to everyone. He noted that its focus on fast fashion and trend-led collections helps it connect with a young generation that sees fashion as a form of self-expression.
“Every new store brings us closer to our customers, strengthens our presence in key markets, and reinforces our commitment to delivering an engaging, fashion-forward shopping experience,” Chaturvedi said. He also thanked the company’s leadership, cross-functional partners and store-opening team for executing the launch.
Max Fashion is owned by Dubai-based Landmark Group. The brand was launched in Abu Dhabi in May 2004 and entered India in 2006 with its first store in Indore. It currently operates around 830 to 850 stores across 19 to 20 countries spanning the Middle East, North Africa, South East Asia and India.
In India, the brand runs 540 stores across more than 200 cities and plans to add 60 to 80 new stores every year. Max Fashion follows an almost entirely private-label model, selling apparel, footwear and accessories designed by its in-house team rather than stocking third-party brands. Its core customers include middle-class families, young professionals and the fast-growing Gen Z segment looking for global styles at affordable prices. The company also uses data and AI tools to track sales and transaction trends.
According to a market report, India’s fast fashion market is expected to grow from USD 13,480 million in 2025 to USD 62,500 million by 2032, at a compound annual growth rate of 24.50%. The segment is shifting from a small organised base into a mainstream apparel category, driven by online marketplaces, brand apps and digitally influenced in-store purchases, along with the expansion of physical stores into emerging cities.
