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U.S. Polo Assn. has opened a new store in Puducherry, marking its first New Identity outlet in the city. Spread across approximately 1,700 sq. ft., the store features the brand’s updated retail design and product displays.
The outlet offers menswear and footwear, including pieces from the Autumn-Winter 2026 collection. The range covers themes such as Varsity, Indigo, Corduroy, Denim and Shirts, alongside other seasonal styles, as shared by the brand in media reports.
A dedicated shirts display brings together the brand’s shirt collection in one space, catering to the category’s popularity among consumers in South India. The store also features a Resort Wear Wall on the first floor, showcasing linen shirts, shorts and caps. Interactive elements have been planned as part of the store launch.
The opening was attended by Tamil entertainment industry personalities, including actress Ramya Ranganathan and Aaryan, along with other influencers. Their participation formed part of the launch activities aimed at introducing the new store and its offerings to local consumers.
Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Puducherry is a distinctive market with a strong connection to leisure, travel and contemporary lifestyle, making it an exciting market for us to introduce our New Identity store format. With the introduction of the Shirt Bar and our Resort Wear Wall, we are bringing new retail experiences that are designed to make the store more engaging and relevant to how consumers shop today. The launch also reflects our continued focus on strengthening our presence across South India while creating spaces that bring together the heritage of U.S. Polo Assn. with a more contemporary retail experience.”
The Puducherry outlet adds to U.S. Polo Assn.’s retail network in India, reflecting its focus on updated store formats, contemporary design and a broader product range while retaining the brand’s established identity.
