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Bengaluru has become the launchpad for Anera Silver by Kushals as the silver jewellery brand opened its first store in the city’s HSR Layout on September 26. Founded by Kalpesh Gulechha, the brand is using the launch to begin its planned retail expansion across India.
Anera Silver plans to open six stores within the next eight weeks, with each outlet expected to span around 2,500 sq. ft. across key markets. Over the next five years, the brand aims to build a network of 100–150 stores nationwide and is targeting first-year revenue of ₹25 crore.
The debut store is located at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, Bengaluru. It will offer jewellery across festive, gifting, bridal and everyday categories.
Built around design and self-expression, Anera Silver’s collections cater to varied occasions and consumer preferences. Its portfolio spans everyday jewellery alongside pieces designed for festive celebrations, gifting and bridal wear.
Commenting on the launch, Kalpesh Gulechha, Founder, Anera Silver, said, “Jewellery becomes meaningful when it becomes part of people’s lives, their everyday moments, celebrations, milestones and personal stories. With Anera, our ambition is to create a brand where people come not simply to buy jewellery, but to discover design, experience craftsmanship and find pieces that feel personal to them. We believe there is a much larger opportunity to build aspiration around this category by bringing together strong design, a wide range of collections and an elevated retail experience. HSR is the beginning of that journey for us, and over the next few weeks consumers will see Anera Silver take shape across multiple cities.”
With over two decades of experience in the jewellery industry, Kalpesh Gulechha has worked across retail strategy, merchandising, finance, expansion and consumer insights through his association with Kushals. Anera Silver is being built as an independent brand, with its own product portfolio, identity and retail format.
The brand’s initial expansion strategy centres on establishing a presence in key markets through large-format stores. It aims to build a network of 100–150 stores across India over the next five years, alongside a first-year revenue target of ₹25 crore.
