Birkenstock Expands High-Street Footprint with New Hyderabad Concept Store

BIRKENSTOCK brings its tradition, function and quality to Hyderabad – celebrating craftsmanship and introducing its Autumn/Winter 2026 collection – to excite footbed lovers across the city. The global zeitgeist and purpose brand - and inventor of the footbed, has stood for a tradition in shoemaking, with roots dating back to 1774.

The brand is pleased to announce the opening of its new store in Banjara Hills, Hyderabad, continuing to deepen its retail footprint across India's key markets. Banjara Hills, one of Hyderabad's prominent high-street destinations, marks the brand's latest step in that journey. Known for its vibrant retail and lifestyle scene, Banjara Hills brings together the city's most recognised fashion and design addresses, making it a natural home for BIRKENSTOCK's newest store.

Spanning 3216 sq.ft., the new store brings together BIRKENSTOCK's signature silhouettes, including ARIZONA, GIZEH, MADRID, BOSTON and MAYARI, alongside its diverse clog universe and closed shoe offering. The store also marks the first BIRKENSTOCK store in Hyderabad to feature the 1774 Collection display, bringing the brand’s premium line to the city.

For the Autumn/Winter season, familiar styles are being re-imagined with new colours, materials and finishes, enhanced with embellishments such as rivets, braided leather elements or an extended buckle collection – adding diversity to the functional element. Animal prints and textured leathers, along with closed-toe styles, built on BIRKENSTOCK's focus on quality and function while staying true to the brand’s DNA.

Consumers visiting the Banjara Hills store can experience BIRKENSTOCK's signature footbed first-hand, alongside the product excellence and craftsmanship the brand is known for. The store offers visitors the opportunity to experience the sensation of walking as nature intended, second only to walking barefoot on natural ground, reflecting the brand's mission to bring the footbed to as many people as possible, no matter their age, background, gender or taste.

The opening reflects BIRKENSTOCK's continued confidence in Hyderabad as a growing market for the brand in India and invited footbed lovers and new fans to explore the world of BIRKENSTOCK.