Fabletics, the global athleisure brand, has opened its first store in India at DLF Promenade, marking the brand's official entry into the Indian market. The launch positions Fabletics as one of the first international athleisure labels to establish a physical retail presence in the country, as shared by the brand on social media.
The store opening is the result of a partnership between Fabletics and Reliance Brands Limited, which will oversee the brand's expansion across India. The collaboration brings Fabletics' signature performance and lifestyle wear, known for its size-inclusive fits and celebrity-backed design collaborations, to Indian consumers for the first time.
With the DLF Promenade store as its flagship launchpad, Fabletics is expected to expand its footprint across other premium retail destinations in India in the coming months.