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The move reflects a broader shift among organised jewellery retailers to look beyond metro cities and build a stronger footprint in tier II and tier III towns.
The new outlet is expected to make Tanishq's jewellery collections more accessible to customers in Rajnandgaon and the surrounding region. The expansion is in line with a wider industry trend of leading jewellery brands investing in physical retail formats to meet rising demand in smaller cities and high-growth markets, even as players continue to strengthen their omnichannel strategies alongside offline expansion.
Tanishq, part of the Titan portfolio, has continued to grow its store network across India through new showroom launches in both established and emerging markets. The company has been stepping up retail investments to improve customer accessibility and offer a wider range of jewellery across categories such as gold, diamond, wedding and everyday wear.
The Rajnandgaon launch underlines the brand's commitment to deepening its presence in central India and bringing its offerings closer to consumers in Chhattisgarh. With demand for branded jewellery continuing to rise in non-metro markets, the new store is expected to support Tanishq's efforts to strengthen customer engagement and widen its reach in the region.
The opening also reflects the sustained momentum in India's organised jewellery retail sector, where brands are increasingly targeting consumer demand in smaller cities through strategic store expansions and improved retail experiences.
