House of Titan’s BeYon adds two new stores to its Mumbai retail network

Lab-grown diamond jewellery brand BeYon has strengthened its presence in Mumbai with new stores in Borivali and Kharghar, as it works towards expanding its retail network to more than 10 stores by the end of this calendar year, according to media reports.

“The Mumbai metropolitan region has shown an extraordinary appetite for contemporary, design-forward jewellery,” said BeYon’s Business Head Shyamala Ramanan. “Expanding into Borivali and Kharghar allows us to be physically closer to our consumers in two of the region's most vibrant residential and retail ecosystems. BeYon is built on everyday indulgence and freedom of design, and these new destinations will offer an effortless, transparent gateway into laboratory-grown diamonds backed by the trust of Titan,” he further highlights.

With Mumbai’s retail market continuing to evolve, BeYon has identified Borivali and Kharghar as strategic locations, citing their strong consumer potential. Borivali is an established jewellery retail hub, while Kharghar offers access to the rapidly developing Navi Mumbai market.

BeYon entered the Mumbai market in December 2025 and expanded to Noida earlier this year. According to the brand, its stores are designed to offer customers an interactive and relaxed shopping experience, with each location featuring a dedicated lounge and consultative styling counters. The stores showcase more than 1,200 curated designs across rings, earrings, pendants, bracelets and neckwear in gold, alongside the brand’s recently launched silver range featuring lab-grown diamonds in a variety of cuts.