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Amazon is set to strengthen its presence in India’s rapidly expanding quick commerce market with a planned investment of $3 billion by 2030, according to media reports. The US e-commerce giant plans to invest $1 billion in the segment by the end of 2027, followed by another $2 billion by 2030.
Quick commerce, which enables deliveries within minutes, has rapidly changed shopping habits in urban India. Consumers are increasingly using these platforms to order everyday essentials such as milk and chocolates as well as higher-value products including smartphones and electronics, which were traditionally purchased from physical stores or conventional e-commerce platforms with longer delivery timelines.
Walmart-owned Flipkart and Amazon, two major players in India’s e-commerce market, have entered the quick commerce space relatively late. The country’s $19 billion quick commerce market is projected to more than double to $41 billion by 2030, according to Datum Intelligence.
Amazon’s quick commerce business has crossed $1 billion in annualised gross sales over the past three months, making it, according to the company, the fastest-growing e-commerce business in Amazon India’s history.
A key part of the planned investment will be the expansion of Amazon Now, including the addition of small neighbourhood warehouses that will enable faster deliveries across locations.
India remains a key growth market for Amazon, with the company also expanding its presence across data centres, cloud services and e-commerce.
