Sales of the iPhone 18 Pro and iPhone 18 Pro Max opened at 8:00 AM today. By 9:00 AM, bigbasket had delivered more than 300 of the devices to customers' doors.
Launch day for a new iPhone has long meant overnight queues and week-long waits. This year, customers on bigbasket ordered from home and had the device in hand before the morning was out - a shift from being among the first in line to being among the first to own it.
The devices were sold through the Electronics Store on bigbasket, powered by Croma. Croma brings the assortment, category expertise and consumer trust; bigbasket brings the fulfilment and last-mile network that makes quick delivery of a launch-day product possible. Launch-day availability spanned the iPhone 18 Pro Max 256GB, the iPhone 18 Pro 256GB, and AirPods 5 ANC with Charging Case.
The launch marks bigbasket's growing position in premium electronics, a category where speed has historically been the hardest thing to offer. The proposition is straightforward: when something big launches, bigbasket delivers it to you quickly.