71
/ 3
Min Read
Ahead of the festive season, Flipkart said it has created more than 2.5 lakh direct and indirect employment opportunities, including gig jobs, with nearly 75,000 going to first-time entrants to India’s workforce.
The opportunities will span over 7,000 Ekart facilities, including fulfilment centres, sortation hubs and last-mile delivery operations. Last-mile delivery will account for around 60% of the new roles, supported by more than 900 festive delivery hubs and growing demand from Tier II and Tier III markets. Women comprise over 20% of Flipkart’s supply chain workforce, the company said.
“Commerce at scale creates opportunity at scale, across jobs, livelihoods and entrepreneurship,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group. He said the 75,000 first-time workforce entrants were part of a broader ecosystem emerging around digital commerce.
Since its launch two years ago, Flipkart Minutes has expanded its quick-commerce footprint to 1,200 micro-fulfilment centres across more than 150 cities, recording four-fold year-on-year growth.
Flipkart said the platform has generated over 4 lakh direct and indirect jobs since inception, while around 60% of customers return to shop on Minutes.
Tier II and smaller markets are becoming key growth drivers, with the customer base in cities such as Ambala, Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee, Siliguri, Salem and Tirupur growing nearly 25-fold year-on-year.
Demand is also broadening beyond essentials, with consumers purchasing Korean noodles, sauces, ready-to-eat meals, premium skincare and personal-care products. Gen Z is the fastest-growing customer segment, with its customer base rising nearly five-fold over the past year and accounting for more than 45% of orders across categories including beauty, electronics, gaming, wearables, fragrances, health, nutrition and grooming.
“In the last two years, Flipkart Minutes has evolved from a convenience offering into a broader shopping channel,” said Kunal Gupta, Senior Vice President and Head of Flipkart Minutes. He said the expanding network would help bring the service to more consumers while creating opportunities for brands, farmers and local businesses.
Ahead of the festive season, Flipkart’s Supply Chain Operations Academy (SCOA) has awarded nearly 10,000 certifications, the company said. The programme provides hands-on training in supply chain operations and is conducted in collaboration with the Ministry of Skill Development and Entrepreneurship, NCVET and ITI Kalyani.
“This year, we are expanding our fulfilment and last-mile network significantly to meet rising customer demand, while creating employment opportunities across the country,” said Hemant Badri, Senior Vice President, Supply Chain, Customer Experience and Re-Commerce, Flipkart Group.
