NEWME Expands to Jodhpur and Kolkata, Doubling Down on India’s Fashion-Forward Gen Z Market

NEWME Expands to Jodhpur and Kolkata, Doubling Down on India’s Fashion-Forward Gen Z Market

NEWME Expands to Jodhpur and Kolkata, Doubling Down on India’s Fashion-Forward Gen Z Market
NEWME has strengthened its retail presence in India with the launch of new stores in Jodhpur and Kolkata, marking a significant step in the fashion brand’s expansion journey.

Bringing its signature trend-led fashion experience to two cities with distinctly different identities, NEWME is tapping into Jodhpur’s vibrant colours, maximalist style and strong desi influence, while embracing Kolkata’s effortless fashion sensibility, rich cultural heritage and trend-conscious audience.

While the cities may have different aesthetics and wardrobes, both share the same NEWME spirit—bold, expressive and unapologetically fashion-forward.

The twin launches are more than just new store openings for NEWME. They reflect the brand’s larger ambition to build a widespread retail footprint across India and be present wherever young consumers, emerging trends and fashion culture converge.

With Jodhpur and Kolkata now part of the NEWME retail network, the brand is signalling that its expansion is only getting bigger.

 

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