Duroflex Opens New Experience Centre in Hyderabad's Miyapur, Expanding Its Sleep and Comfort Retail Network

Duroflex, a sleep and comfort solutions brand, has widened its retail presence with the opening of a new Experience Centre in Miyapur, Hyderabad. The roughly 2,000 sq. ft. outlet is built to give shoppers a more personal, consultation-driven experience centred on sleep, comfort and wellness.

The centre displays Duroflex's full line-up of sleep and comfort products, including mattresses and sleep technologies built for different lifestyles, sleep patterns and comfort needs. Visitors can also try out the brand's newer launches, such as the Airboost mattress and the Motion Sofa range, in person.

The company says the store format is built around a guided shopping journey. Customers can go through assisted comfort trials, get tailored product suggestions, and speak with trained staff about posture support, material choices and sleep habits before deciding on a purchase.

The space is also designed to feel calm and interactive, letting customers explore their options at their own pace and make choices suited to their comfort needs.

Sridhar Balakrishnan, CEO, Duroflex Limited, said: "Sleep is increasingly being recognised as an important part of overall health, recovery and everyday wellbeing, and this is shaping how consumers approach their sleep choices. Our new Experience Centre in Miyapur brings our entire range of sleep and comfort solutions together in one space, giving consumers the opportunity to explore different technologies, materials and comfort formats based on their individual needs. From our mattresses and sleep technologies to innovations such as Airboost, the centre allows consumers to experience how technology, research and thoughtful design come together to address evolving sleep and comfort needs. As we expand our retail presence, our focus remains on creating experiences that help consumers better understand their sleep and find solutions that work for them."

The new Duroflex Experience Centre in Miyapur is now open, giving customers in the region access to the brand's complete range of sleep, comfort and wellness products, along with its latest innovations in sleep technology and relaxation solutions.