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In a move set to shake up India’s youth fashion scene, global streetwear giant BERSHKA has officially launched on Myntra, one of the country’s leading fashion and lifestyle platforms. The much-anticipated entry marks the Spanish brand’s first foray into the Indian market, targeting the platform’s rapidly growing Gen Z consumer base.
Part of the Inditex Group — which also owns Zara — BERSHKA is renowned for its bold, trend-driven collections that seamlessly blend high-street style with underground subculture influences. With a presence in 68 markets worldwide, the brand will now have direct access to Myntra’s 21 million Gen Z users, a key demographic in the platform’s 70 million+ monthly active user base.
The launch comes just ahead of India’s festive season, positioning BERSHKA to capitalize on peak fashion demand. Over 1,200 styles from the brand’s latest collection will be available on Myntra, spanning categories in women’s and men’s wear, including statement denims, oversized hoodies, cargo pants, and trend-forward dresses.
"BERSHKA’s arrival reaffirms our commitment to bringing the best of global fashion to Indian consumers," said a Myntra spokesperson. "This collaboration allows young shoppers to explore bold, individualistic styles while enjoying the ease and innovation of Myntra’s tech-enabled shopping experience."
Founded in 1998, BERSHKA has carved out a global niche among fashion-conscious youth, focusing on affordability, self-expression, and style rooted in pop culture. Its launch in India aligns with a broader shift among international brands looking to tap into the country's fast-expanding and increasingly influential Gen Z market.
Myntra, now in its 18th year, continues to lead the charge in India’s online fashion space with a portfolio of over 10,000 brands and more than 4 million styles. The platform has reported a ~45% increase in demand for international brands from non-metro cities, with one in every three premium fashion customers now coming from Tier 2 and Tier 3 towns.
