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adidas Originals has strengthened its retail presence in the capital with the opening of its largest regional Originals store in India at Connaught Place, New Delhi.
Spread across 2,890 sq. ft. and two levels, the new store is located in B Block and was inaugurated in the presence of actor and brand ambassador Suhana Khan.
The store brings together global street culture and design influences drawn from Delhi’s heritage. The interiors feature the Trefoil as a prominent architectural element, complemented by stainless steel details, textured grey cement finishes, pastel accents, modular fixtures and flexible merchandising zones.
Customers can explore the brand’s range of adidas Originals footwear, apparel and accessories, along with a curated selection of running lifestyle footwear and apparel. The footwear assortment includes popular silhouettes such as the Samba, Gazelle, Spezial, Stan Smith, Superstar and Adistar, alongside seasonal and latest releases.
The apparel offering features men’s and women’s Originals collections, graphic T shirts, Culture Wear and motorsport inspired styles. The assortment is designed to appeal to both established adidas Originals consumers and a growing audience of sneaker and streetwear enthusiasts.
“Connaught Place is one of India's most iconic cultural and retail destinations, making it a natural home for our largest adidas Originals store in India. This flagship reflects our commitment to creating spaces that go beyond retail, bringing together style, creativity and community in a way that is authentic to the city and to the global spirit of Originals. As the lifestyle and sneaker culture continues to evolve in India, we are excited to offer consumers a destination that showcases the depth of our Originals portfolio while creating meaningful connections with a new generation of creators and trendsetters,” said Vijay Chauhan, General Manager, adidas India.
The new store marks another step in adidas Originals’ retail expansion across India, while reinforcing its presence in Connaught Place, one of New Delhi’s prominent shopping and commercial hubs.
