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Aditya Birla Fashion and Retail Limited (ABFRL) has announced the appointment of Pranchal Srivastava as Chief Business Officer – The Collective and International Brands strengthening its leadership as it sharpens focus on luxury and global brand growth, confirms company's official spokesperson.
With over 15 years of experience across consumer businesses fashion, retail and strategic consulting Srivastava brings a strong track record in scaling and transforming businesses across diverse and complex markets.
In his new role he will be responsible for driving strategic growth business expansion and brand acceleration for The Collective and ABFRL’s International Brands portfolio. This includes The Collective’s multi-brand luxury platform featuring more than 60 global brands as well as India franchise partnerships for international labels such as Ralph Lauren, Ted Baker Fred Perry and Hackett.
Before taking on this role Srivastava served as Senior Vice President – Chairman’s Office at the Aditya Birla Group where he was part of the Group’s strategic think tank. In this capacity, he worked closely with senior leadership on key initiatives spanning organic and inorganic growth digital transformation investment strategy and performance execution across consumer businesses.
Over the course of his career, Srivastava has held senior leadership roles including Country Head and CXO positions across emerging markets in the Middle East Africa and India leading organisations through periods of economic and operational change.
The appointment underlines ABFRL’s continued focus on strengthening its luxury and international brands portfolio as demand for premium and global fashion experiences grows across Indian markets.
