Zippr has a very strong user base with the last 45 days seeing a 100 per cent increase in usage
Zippr, an award-winning Hyderabad-based technology start-up that solves the problem of explaining complex addresses in a country like India has raised an undisclosed funding led by Indian Angel Network and a few other private investors.
Nine months since their beta launch in Dec 2013, Zippr has a very strong user base with the last 45 days seeing a 100 per cent increase in usage. Among its notable partnerships include GVK-EMRI that runs the 108- ambulance service in 16 states across India providing emergency services to 800 million people.
Zippr is a revolutionary method of creating and sharing addresses or locations. It helps users, be it consumers or logistics-based companies, to transform their complex address into a unique Zippr code.
Thus, Zippr not just enables shrinking of a lengthy address into an eight digit alphanumeric code but also helps in identifying the address in a faster way. Zippr integrates with various mapping technologies eg Google Maps, Open Street maps and makes the location search easier by presenting the location and the route on a map.
Zippr is also seeing some interesting use cases around analytics for large enterprises and plans to work with banks, hospitals and state governments to use smart addresses using Zippr to provide better services for their audiences.
Talking about the raise, Aditya Vuchi, CEO – Zippr said, “We are excited about the fund raise as it validates our idea and provides us an opportunity to realize the vision of what Zippr can be- a true alternative to the current inconsistent address format. The funds will be used to push Zippr deeper into the consumer mindset through offline activation and other channels, build out strong technology infrastructure and scale the team for flawless execution. IAN has been a great partner in the entire funding initiative led by Sanjay Mehta and Siddharth Ladsariya who instantly saw the vision of Zippr and rallied to get the IAN team together to ensure a seamless raise.”
On this occasion, Sanjay Mehta, the lead investor from IAN said “Zippr attempts to solve a very real problem of explaining addresses through a simple solution of standardizing through a short 8-character code. We see tremendous opportunities for Zippr, both in the consumer and enterprise space. We believe in the team, led by Aditya Vuchi, to execute on a strong business idea and further the traction they currently have among the early adopters. In some time consumers with ecommerce logistics will be engaging with What's your Zipprinstead of what's your address.”