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2015-04-09

Paytm launches new brand campaign on IPL

The outlay for this marketing campaign is in the range of Rs 50 crores, where Paytm is an associate sponsor of Sony and official partner of Mumbai Indians.

Paytm, a mobile commerce platform has announced the launch of their new brand campaign on IPL setting marketing budget of Rs. 500cr for the year.

The outlay for this marketing campaign is in the range of Rs 50 crores, where Paytm is an associate sponsor of Sony and is also the official partner of Mumbai Indians.

“The campaign is led by TV and the thematic film tries to establish Paytm as the simpler, more convenient solution to a significant number of slice of life, everyday situations. It weaves together an interesting narrative of the broad range of services such as mobile wallet, mobile and DTH recharges, money transfer and online shopping that Paytm provides. The campaign would be amplified through radio, outdoor and other media vehicles,” said the official release.

The company’s release also said that McCANN is the creative agency on the account, and Pushpinder Singh directs the TVC while Flying Saucer is the production house. McCANN was recently appointed as the agency on Record (AOR) for Paytm and would be handling the creative account for Paytm going forward. 

Shankar Nath, Senior Vice President, Paytm, said, We have already enjoyed a significant goodwill among our users and our marketing initiatives on IPL will help in establishing us even more as credible, mass and consumer friendly brand.”

“Paytm’s app regularly features among the top 5 apps in the country, and is currently the no 2 most popular app on Google Play and Apple store. Paytm is well on its way to establishing itself as one of the most eminent brands in the country,” added Nath.

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