Myntra.com, the largest online retailer of lifestyle and fashion products has appointed Ganesh Subramanian as its Chief Merchandising Officer. With over 240 brands under its banner, Ganesh will be responsible for all product selections at Myntra.

Ganesh has over 20 years of rich and diverse experience in the retail and fashion industry where he created many powerful private brands and established a wide selection of brand partnerships.

Ganesh was the Vice President – Softlines (Fashion, Footwear and Accessories) business of the Bharti - Walmart joint venture where he helped establish and reposition fashion in the hypermarket business. He has earlier played a key role in the making of Reliance Trends as its Asst. Vice President – Apparel and was also instrumental in the launch of super premium brand Tommy Hilfiger (an Arvind Brands joint venture) in India during his tenure as their Head of Operations.

Mukesh Bansal, Founder and CEO, Myntra.com said, “Being the largest online Fashion retailer in India, merchandizing is a core competency of the business. Ganesh brings a wealth of knowledge and experience in merchandizing and planning and will be playing a key role in taking Myntra's catalog and offering to next level.”