The investment received will be utilised to build a portfolio of mobile casual games targeting the global markets.
PlaySimple, a new generation mobile social gaming company, has raised a seed round of funding from IDG Ventures India. Yezdi Lashkari, former GM, Zynga, participated as an angel investor as part of the round. The investment received will be utilised to build a portfolio of mobile casual games targeting the global markets.
PlaySimple is on a mission to create engaging mobile products to connect people. The founding team comprises of Siddharth Jain, Preeti Reddy, Suraj Nalin and Siddhanth Jain. The team comes with rich experience in the gaming and software engineering space having worked in senior engineering/product positions at companies like Zynga, Bain, Walmart Labs & Yahoo. At Zynga, the founders have led live games like Mafia Wars, Bubble Safari and have delivered many innovations around gameplay, engagement and analytics.
Karthik Prabhakar from IDG Ventures India Advisors has joined the Board of Directors of PlaySimple. With respect to the IDGVI funding, Siddharth Jain, Founder, PlaySimple added, “Our vision is to build a world class mobile entertainment company out of India. We believe that there is a huge opportunity out there and now is a great time to go after it. With IDG Ventures India as our partner, we’re driving towards some exciting game releases over the coming months.”
Karthik Prabhakar, IDG Ventures India Advisors, said, “Globally, mobile gaming is a very large, growing market. Gaming is a hits business, but the ones that succeed do take off rapidly towards profitable growth in a short period of time. IDG has built a successful portfolio of gaming investments in the US in companies such as Funzio. The team at PlaySimple is young and highly experienced in building/scaling mobile games for the global markets and this investment is part of the IDGVI Seed Program”
PlaySimple has already released a game title, GuessUp, which has received excellent early traction. The company is targeting to release multiple games in the market over the next few months in early 2015 before they start raising a next round of capital.
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