2015-09-24

Juggernaut to be India’s first mobile publishing firm

Chiki Sarkar, former Publisher and Editor-in-Chief of Penguin Random House India, and Durga Raghunath, former Vice President (growth) at restaurant search service Zomato, have founded Juggernaut, a mobile-first publishing firm that counts Infosys Ltd Co-founder Nandan Nilekani, Fab India Promoter William Bissell, and Boston Consulting Group’s India Managing Director Neeraj Aggarwal among its investors.

Juggernaut  to be India’s first mobile publishing firm

Chiki Sarkar, former Publisher and Editor-in-Chief of Penguin Random House India, and Durga Raghunath, former Vice President (growth) at restaurant search service Zomato, have founded Juggernaut, a mobile-first publishing firm that counts Infosys Ltd Co-founder Nandan Nilekani, Fab India Promoter William Bissell, and Boston Consulting Group’s India Managing Director Neeraj Aggarwal among its investors.

Raghunath, a former Managing Editor at livemint.com, is the Chief Executive and Co-founder and Sarkar the publisher and founder of the venture that has raised Rs 15 crore.

“With William I knew that he was investing in startups, and he cared about books and ideas; so does Nandan and he also gets digital, so for him this was a bit of a winning idea. Neeraj again used to head BCG’s digital strategy, all of them saw the promise in it and I think that is why they have come in,” added Sarkar.

“Chiki Sarkar has a proven track record of attracting India‟s best literary talent, and I am very excited to be investing in Juggernaut, her new and innovative publishing house,” said Bissell.

India has 159 million smartphone users as on August 2015, according to a report published by Internet and Mobile Association of India (IAMAI) and consultancy firm KPMG. And e-books account for only 7-8% of publishing revenue in India, say executives in the publishing business. That does not mean there are few people who buy e-books. There are probably many. And much of the money is likely to be made by Amazon. That opportunity is what Juggernaut hopes to tap.

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