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2014-02-25

Infibeam buys digital marketing firm ODigMa for $5 million

Ahmedabad-based e-commerce company Infibeam has acquired a 100% stake for $5 million in cash and equity in ODigMa, a leading digital marketing company headquartered in Bangalore. The acquisition will further strengthen and expand the broad range of ecommerce and digital marketing service offerings by Infibeam to its existing and potential merchants and enterprise, said a release by pr watch.

Ahmedabad-based e-commerce company Infibeam has acquired a 100% stake for $5 million in cash and equity in ODigMa, a leading digital marketing company headquartered in Bangalore. The acquisition will further strengthen and expand the broad range of ecommerce and digital marketing service offerings by Infibeam to its existing and potential merchants and enterprise, said a release by pr watch.

 

ODigMa which is currently a profitable entity with more than 400 hundred brands will continue to render its services with current team capabilities in Bangalore Mumbai and Delhi. Infibeam through the acquisition of ODigMa intends to democratize the digital marketing and communication service in India and offer an affordable comprehensive suite of marketing, technology and analytic solutions to help improve marketing performance for its existing thousands of merchants on buildabazaar SME platform, enterprise and individual as well as potential SME's.

 

As per the release, Sachin Oswal COO, Infibeam.com said, “The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers.” 

 

Advit Sahdev , CEO of ODigMa, said, “ODigMa is pleased to be joining forces with Infibeam, one of the most innovative and leading e-commerce platform provider and retail company in India. With the largest footprint of merchants in India using Infibeam's technology platform, we are excited to build tools and processes to deliver transformational marketing services for SMEs and Enterprise clients by attracting the best talent in the industry."

 

ODigMa provides strategy, digital marketing, and technical services to hundreds of companies across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India. The company has built some of the most powerful social applications and campaigns on Facebook, Whatsapp and twitter for clients in India and abroad.  ODigMa has more than 400 client base and over 100 employees and partners who will be part of Infibeam post acquisition.

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