Hotline: 1800 102 2007
X
Search Business Opportunities
2014-02-27

Google to put 5 lakh SMBs online by end of next year

The world`s most-used web search engine Google plans to help half a million Small and Medium Businesses (SMBs) in India to go online by the end of next year.

The world`s most-used web search engine Google plans to help half a million Small and Medium Businesses (SMBs) in India to go online by the end of next year.
 

With India set to become second largest internet market in the world overtaking the US by 2015, Google sees India as a key market and is focusing on SMBs, which contribute significantly to its global revenues.
 

Allan Thygesen, Vice President and Global Head of SMBs for Google Inc, told mediapersons recently in Hyderabad that the firm has already launched an initiative to give SMBs a cost-effective way to reach out to customers.
 

"It`s a key growth initiative in India, which is the fastest growing market for us among top 20 markets," he said.
 

Google has already made significant investment in India in terms of increasing the headcount and developing new products to drive the growth in SMBs sector. It is also offering services in English and nine regional languages in India.
 

Google has 1,200 partners across India to help SMBs manage their businesses online. In the last two years, it enabled 300,000 SMBs to go online. Its premier partners cover 65 cities and this number is expected to go up to 100 this year.
 

With over 200 million Internet users, India is on its way to become the second largest Internet market in the world after China. 
 

K. Suryanarayana, Head of SMBs, Google India, said the surge in affordable smartphone was bringing more users online. The e-commerce industry, which was roughly at $10 billion in 2013, is projected to touch $80-100 billion by 2020.
 

Out of the 50 million SMBs in India, only five percent have online presence. 
 

"Indian SMBs have been slower to adopt online strategies because of lack of time and understanding of the Internet medium and self service model," he said.
 

Google helps SMBs to get started online by creating a website, a social page, a mobile ready site and also bring them on Google search, Google maps and on other medium like the YouTube. The SMBs may also track their efforts through Google analytics.
 

Google has designed products like AdWords Express that makes it easy for SMBs to run advertising campaigns online.

 

Related opportunities
  • Ice creams & Yogurt Parlors
    About: Launched in Delhi, Fruktville is a fast emerging brand of..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Electronics and Electrical Components
    About Us: We are Manufacturers, Suppliers and Distributors of SENSORS and SENSING..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required 70
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai suburban Maharashtra
  • Juices / Smoothies / Dairy parlors
    About Us: Established in the year 2017, SCOSSA, a venture of..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Bars, Pubs & Lounge
    Company Profile: À Ta Maison (or ATM) opened its doors in..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts