The company\'s business model connects expert chefs with consumers through its website and mobile app.
Mumbai-based Holachef.com, a food tech startup, has raised Rs 2 crore funding from India Quotient. Holachef was founded in May 2014 and was launched for consumers in September 2014. Since then, it has grown from serving 5 order a day to over 160 orders a day in just 4 months.
The company's business model connects expert chefs with consumers through its website and mobile app on Android and iPhone. The biggest novelty of Holachef is that it offers a new menu to choose food from every day and delivers it to the user in state-of-the-art packaging. Each meal offered by them is priced in the range of Rs 120 to Rs 350 on an average and serves one person; hence making it an high value for money package for the consumer.
Speaking about their business model, Saurabh Saxena, CEO, Holachef.com, said, "Holachef offers accomplished chef-made food accessible at a reasonable cost to the final consumers. However, we do not wish to be considered as a 30-minute delivery platform. We count on the fact that people like to plan their lunch or dinner in advance and we make it available to them well in time."
The startup has received the funding from India Quotient in the form of convertible notes. Sharing why food is a hot investment option, Anand Lunia, founder, India Quotient, said, "So far, the food sector in India was highly unorganised until now. The organized food sector is in its nascent stage and has great growth potential."
Initially, Holachef catered to Mumbai's Powai area and its vicinity only. However, it has now expanded to Mulund and Ghatkopar as well. It is hopeful of fulfilling over 200 orders per day by February end.
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