With over 5 lakh products and more than 1000 brands, this category will offer an exhaustive selection under home products category.
Flipkart, India's largest e-commerce marketplace announced the launch of its home category today.
With over 5 lakh products and more than 1000 brands, this category will offer an exhaustive selection under furnishing, décor, lighting, household items and DIY tools to customers.
Aiming to be the destination for end-to-end home styling solutions, Flipkart's new category will offer a range of national and international brands at great prices.
Flipkart marketplace, which has the most extensive network in the country, will provide an avenue for artisans and entrepreneurs in the home space to reach out to a wider audience base with a huge range of new-age, contemporary and ethnic products.
Commenting on this, Ankit Nagori, SVP- Marketplace, Flipkart, said, "Currently, the online home market stands at Rs 1,400 crore - and this is one of the categories that has a lot of potential, but has been largely untapped by e-commerce players. We intend to be the ultimate destination for home product shoppers, offering buyers a unique shopping experience, enabling them to browse, compare, review and make purchases effortlessly."
Ankit further added, "We will be introducing additional products in this category very soon which will enable us to further expand our offerings to our customer base. Backed by our superior supply chain capability, we are positive that we will transform the way shoppers indulge in this category."
Leveraging Flipkart's logistics, sellers will be able to reach to all parts of India and customers will be able to get authentic products from every region in India.
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